- Legal States
Fiona Simmons July 10, 2020 3 min read
BetMGM Teamed up with Denver’s three-time Super Bowl Champion Broncos
Exciting new partnership from Denver, Colorado was announced yesterday. The gaming leader BetMGM teamed up with the Denver Super Bowl Champion, the Broncos.
BetMGM Partnered Up With Denver Broncos
The Denver Broncos have teamed up with gambling company BetMGM on Thursday, July 9. According to the announcement, the sports betting industry leader BetMGM entered a multi-year agreement with the three-time super bowl champions, the Broncos. BetMGM is a leading sports betting platform by ROAR Digital which is a joint venture between MGM Resorts International and GVC Holdings.
Under the agreement, BetMGM will be the official sports betting partner for the Broncos. Premium fan experience will be provided by BetMGM and MGM Resorts at Empower Field at Mile High’s new BetMGM Lounge along exclusive travel packages.
Furthermore, under the partnership, a free-to-play game will be available on the official Denver Broncos 365 mobile application. Fans eligible to play the game will be able to test their sports prediction skills which will give them a chance to win MGM Resorts prizes which even include trips to different resort venues around the US. Digital marketing as well as stadium promotions and signage are also part of the deal. The new BetMGM Lounge, will welcome visitors aged 21 or older. The lounge, situated on level 1, will also have a fully-functioning premium bar, a luxury lounge area as well as live odds assistance with BetMGM’s mobile application. Further special in-stadium promotions by BetMGM’s season-long First Possession Payoff will be released in the near future.
Management of the Two Companies Comment on the Exciting Partnership
BetMGM recently partnered up with the Midnight Rose Hotel and Casino and launched its mobile application in Colorado. After the state legalized sports betting in May, the application was made available for download across Android and iOS. But here is what Matt Prevost, BetMGM Chief Marketing Officer, had to say regarding the recent partnership:
“This partnership with the Broncos allows us to showcase not only a premier BetMGM sports betting and gaming platform, but also the world-class entertainment experiences we can deliver with MGM Resorts.” Prevost continued by expressing his excitement that the company will bring those experiences to fans of Broncos across the country and at Empower Field Mile High.
Mac Freeman, Broncos Chief Commercial Officer added: “When we began the process of identifying potential partners in this category, our goal was to provide Broncos fans with unique ways to engage with sports betting.” Freeman continued by saying that with the BetMGM partnership, the company will be able to offer new experiences such as the VIP gaming launch in the stadium, the travel packages to MGM Resorts and the free-to-play mobile gaming application.