June 24, 2022 2 min read


Betfred Inks Deal With LottoStar, Boosts South African Expansion

The leading global bookmaker, Betfred, has announced a new collaboration with the biggest online betting operator in South Africa, LottoStar.

LottoStar and Betfred Ink New Agreement

It was back in June last year when Betfred finalized the purchase of Betting World and entered the South African market. Besides online, the company currently operates 53 shops in the country. Now, Betfred will continue to expand its presence in South Africa. The new deal sees the leading bookmaker take a majority of the shares in LottoStar. Founded in 2014, LottoStar quickly became a leading betting and live casino operator in South Africa.

We are confident that this partnership will broaden our offering and provide our customers with the highest quality services.

Tasoulla Hadjigeorgiou, CEO at LottoStar

Commenting on the recent deal, LottoStar’s CEO, Tasoulla Hadjigeorgiou, revealed that the company was founded as a “family-run business with an innovative model to offer a fixed-odds betting online platform in South Africa. She pointed out that as a leading online betting provider in the country, LottoStar is excited to join forces with Betfred. Hadjigeorgiou revealed that the company is confident that the new collaboration will expand its offering, while at the same time delivering high-quality services for its customers. In conclusion, she revealed that the new deal with Betfred “paves the way for greater collaboration and expansion, and we are excited to grow our family.”

Betfred Continues to Grow

Betfred’s CEO, Joanne Whittaker, added that the company is delighted to join forces with LottoStar. She explained that the new deal will boost the company’s South Africa-facing operations. Whittaker pointed out that at the same time, Betfred’s European and US-facing operations would also benefit from the recent agreement. In conclusion, she said that Betfred is looking forward to the success the new deal will bring and help the company grow its presence in the South African betting market.

We are delighted to partner with such a fast-growing company in South Africa, the business will not only complement our activity in South Africa but our international businesses in the US and Europe.

Joanne Whittaker, CEO at Betfred

Currently, Betfred has more than 1,600 betting shops in the UK. The company is known as the largest independent bookmaker and one of the largest businesses in the North West. Besides retail betting, Betfred currently offers a complete portfolio of services that include online and mobile betting.


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