- Legal States
Melanie Porter August 5, 2022 3 min read
1XBET and PSG Sign Three-Year Regional Partner Club Deal for Asia & Africa
France’s most successful soccer club and winner of more than 40 official honors Paris Saint-Germain and global online sports betting platform 1XBET have signed a regional partner club for Asia and Africa. The new partnership will cover the upcoming three seasons.
The team with headquarters at Parc des Princes initiated the partnership with 1xBET on July 1. The betting brand that supplies its services and products to customers spread across over 50 countries is preparing its fresh marketing campaigns that will feature the professional soccer team.
Paris Sains-Germaine, Delighted to Welcome xBET as Its Regional Partner
The club’s chief partnerships officer Marc Armstrong expressed delight over welcoming 1xBET as its regional partner on the two continents. Armstrong called the sports betting operator a “well-established” company on continents where the club is known for having a large number of supporters. He also called 1xBET “an ambitious stakeholder” part of the online sports betting universe that will take advantage of the deal with them to keep strengthening its foothold as a market leader in several countries.
1xBET Shares a “Desire to Succeed” With the French Club
1xBET’s spokesperson Alex Sommers referred to Paris Saint-Germain as “one of the world’s most popular football clubs”. He added the two groups share the same desire to succeed “in all fields” while striving to provide their fans with fresh and superior online betting experiences.
The company with headquarters in Cyprus currently runs its online sports betting operations both directly as well as with the help of a number of franchises spread across over 20 countries in Europe, Latin America, Asia, and Africa. 1xBET also has several other sponsorship agreements in place with similarly large and reputable soccer clubs part of the Italian Serie A, the Spanish Primera División, the African Football COnferedartion, and others. Prior to the pandemic, in 2018, 1xBET became Liverpool’s Official Global Betting Partner, and Barcelona’s and Chelsea’s Official Global Partner.
The operator’s sportsbook hosts more than 1,000 events on a daily basis. Players are allowed to wager on soccer, basketball, tennis, hockey, boxing, baseball, volleyball, and a number of other popular sports worldwide. The platform also displays betting alternatives for Formula 1, snooker, cricket, ski jumping, cycling, ski jumping, or curling. In July, Parid Saint-Germaine also sealed a similar $5.1 million partnership with the lottery and gambling company Française des Jeux. In September 2020, the same club signed up 22Bet as its first betting partner in Africa.