Yggdrasil Expands in Italy with Trio of Partners in Latest Content Push
- The supplier has signed a multi-pronged content partnership in the continually evolving iGaming market in Italy
Yggdrasil has achieved another significant expansion of its content portfolio in Europe, with the company pushing further afield in Italy and expanding its local footprint significantly.
Yggdrasil Scales Italian Footprint with Decisive Trio of Partnerships
The company has teamed up with three local operators and brands, significantly boosting its reach in the country and one of Europe’s most competitive and lucrative markets.
The deals are signed with prominent operators locally, among which are DAZN Bet Italy, Domus Bet, and E-Play24. These partnerships allow Yggdrasil to rapidly deploy original and third-party content through the YGG Masters.
This is the second major expansion for the company this year, after it previously announced a deal with bet.bg in Bulgaria.
Thanks to this expansion, Yggdrasil will have the opportunity to reach more of the Italian market share and offer local players the opportunity to experience genre-defining and innovative titles.
Celebrated as a major milestone and success story, Yggdrasil Client Success Manager Giovanni Fodera had this to add, commenting on the triple launch:
“It’s just the beginning of a wider journey in the market, as we continue to expand with more titles, new launches, and long-term collaborations, bringing our games to even more Italian players over time.”
Yggdrasil has continued to innovate its content portfolio, with the company launching its bespoke Studio in a Box product at the start of the year, hoping to offer new ways of creating games and reaching partner audiences.
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