- Casino
- By State
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- Georgia
- Florida
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Massachusetts
- Maryland
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
- By State
- Slots
- Poker
- Sports
- Esports
Fact-checked by Velimir Velichkov
Veikkaus Hit with Temporary Marketing Ban, €2.9M Fine
The tough sanction came from the country's Police Board uncovered alleged breaches to the established gambling ad regulations

Across Europe, strict gambling marketing rules seek to ensure that such advertisements are not viewed by children. While regulations vary from one country to the other, in general, gambling ads cannot target anyone under the age of 18 years old.
Due to one recent breach by the Finnish gambling operator, Veikkaus, a fine was implemented after its advertisements were allegedly wrongfully placed within programming that is also watched by minors.
Monetary Penalty Along with a Temporary Marketing Ban
On Monday, the operator acknowledged that it was approached by the country’s Police Board with a request for clarification. The request dated May 2024 and probed advertising by the operator on TV programs that are also watched by children.
Now, Veikkaus revealed that it received a marketing ban due to “wrongly placed” gambling ads. Per an announcement by the operator, the marketing ban is applicable for three months and it is valid within 30 days after notification.
Besides the gambling marketing ban, Veikkaus was also impacted by a fine. As a result, the Finnish operator received a €2.9 million ($3.66 million) monetary penalty. Both the fine and the marketing ban are the direct result of the uncovered violations.
Still, Veikkaus confirmed that it collaborated with the Police Board throughout the investigation. This collaboration helped the operator adjust its advertising and ensure that its ads will no longer reach minors through programming that may pose interest to them.
New Instructions About Gambling Ads May Be Released
Sauli Asikainen, MTV’s commercial director, explained that Veikkaus engaged in TV advertising purchases for years from the media. In the words of the executive, the operator was required to purchase more than 70% of ad time for programming aimed at adults. “This is a jointly agreed model that has been valid for years and is known to the authorities. Now we are waiting for possible new instructions,” added Asikainen.
“It seems that the Police Board may interpret the matter in a new and broader way.“
Anu Kytö, a representative of Veikkaus
Anu Kytö, Veikkaus’ representative, acknowledged that there may have been a change in the way the rules about gambling marketing are interpreted. “We have been in contact with the Police Board as soon as the decision was made and we are going through this issue with them,” the representative added. Finally, Kytö confirmed that Veikkaus intends to clarify these potential broader interpretations of the rules so that it can ensure its compliance.
Related Topics:
Jerome brings a wealth of journalistic experience within the iGaming sector. His interest in the industry began after graduating from college, where he regularly participated in local poker tournaments. This exposure led him to the growing popularity of online poker and casino rooms. Jerome now channels all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.
Must Read
Industry
August 28, 2025
Usman Khawaja Urges Ban on Gambling Ads in Sport
More Articles
Industry
September 3, 2025
IRS Cracks Down on Illegal Sports Gambling as Football Season Looms
Sports
September 3, 2025
Paddy Power Teams Up with the NFL in the UK and Ireland
Casino
September 3, 2025
Dutch Gambling Licences to Require Operator Exit Plans
Industry
September 2, 2025
KSA Strikes Unibet with Weekly Fines Due to Repeated Offences
Industry
September 2, 2025
BHA Adds Paul Johnson to Board as John Ferguson Exits
Industry
September 2, 2025
California Inches Closer to Banning Sweepstakes as AB 831 Advances
Industry
September 2, 2025
Norsk Tipping Faces Penalty Due to Long-Running Lottery Mistake
Industry
September 2, 2025
UK Launches New Anti-Fraud Rules Impacting Betting Firms
Business
August 29, 2025
CMA to Investigate Sportradar’s Merger with IMG Arena
Legal
August 29, 2025
A23 Challenges India’s Controversial Gaming Ban
Industry
August 29, 2025
KSA and ZonMw Renew Gambling Addiction Prevention Program