January 13, 2022 2 min read


The Game Day Joins the Affiliate Race in New York

Affiliates are circling the newly-fangled New York online sports betting market, and for a good reason. The Empire State is projected to bring in $10 billion in wagering every year, plugging the outflow of bettors towards New Jersey by offering state-of-the-art solutions at home.

The market is less than a week old, and observers are already seeing a record-setting handle, which is partly owing to the fact that there are plenty of events to bet on, not least the NFL Playoffs. Now, The Game Day is joining in the fray, having signed with the four newly-launched sportsbook in the state, namely BetRivers, Caesars, DraftKings, and FanDuel.

“The Big Apple” Pulls All the Affiliates

The Game Day CEO Matt Heiman has welcomed the opportunity to be making a foray into the market with some of its most prominent operators. Commenting, Heiman said:

“We are excited that New York state has finally opened up to mobile sports gaming. We predict the state will quickly equal or surpass New Jersey and Nevada as the leaders in sportsbook revenue and handles.”

The Game Day CEO Matt Heiman

The Game Day will provide partners with strong content offerings, as the company is experienced in creating compelling marketing campaigns that resonate with the target audience. The company feels confident that it can engage with sports fans from across the board.

Affiliates on the Offensive  

Meanwhile, the company is also negotiating similar partnerships with the remainder of the companies that are yet to launch in New York. The Game Day’s success is owing to its in-house expertise to create engaging pieces of content, but also the opportunity to work with social media influencers and athletes to promote sports betting.

Affiliate brands have already been making a dash for New York. Earlier this week, BestOdds reported that it had signed similar partnerships with the four launched operators in the market. Affiliate partnerships play an excellent part in promoting a brand. They also face a new set of challenges as regulation around the law is increasingly scrutinizing marketing campaigns and expects the utmost care for consumers.  


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at GamblingNews.com is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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