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Sports
May 8, 2024
William Hill Is on the Verge of SPFL Sponsorship Deal, Reports Say
British gambling operator William Hill is close to signing a landmark deal with the Scottish Professional Football League (SPFL). Reports say that the 888-owned gambling company could become the league’s new title sponsor for the next few years. The SPFL began the search for a new sponsor following the conclusion of its deal with Cinch, […]
Industry
February 2, 2024
Former William Hill Employees Accused of Stealing $70K from Kiosks
A handful of employees at William Hill were fired after an investigation of alleged embezzlement from kiosks of the company in Nevada. An investigation into the crime was initiated back in December 2022 by the gambling regulator in the state, the Nevada Gaming Control Board (NGCB). While three people, suspected of being involved in the […]
Business
January 29, 2024
William Hill Stands at the Heart of Irish Racing with Four New Ambassadors
UK operator William Hill has welcomed four representatives of the Irish horse racing sector to its brand ambassador lineup. The new additions include a trainer, a presenter and two jockeys. According to the announcement, Irish trainer Gavin Cromwell, presenter and broadcaster Jane Mangan and National Hunt jockeys J J Slevin and Sean Flanagan are joining […]
Casino
December 21, 2023
Play’n GO Grows in Italy with William Hill
Moving forward, William Hill players in Italy will have the opportunity to benefit from Play’n GO’s full range of award-winning games, which includes Book of Dead and various well-established franchises by the company, such as Reactoonz, Rise of Olympus and Tome of Madness, among some of the company’s most prominent options. Bringing Acclaimed Slot Franchises […]
Business
December 4, 2023
Playtech Eyed a £700M Acquisition of William Hill
British gambling company William Hill has rejected a takeover attempt from Playtech, according to a report by The Sunday Times. The news outlet claimed that the latter company offered £700 million (approximately $887 million) for the acquisition. According to unspecified sources, Playtech tried to acquire William Hill in July. The former company may have sought […]
Business
November 16, 2023
888 Highlights Responsible Gaming Efforts Amid Safer Gambling Week
888, the company that acquired William Hill earlier this year, provided insights into its efforts to promote responsible gambling across its retail business during the ongoing Safer Gambling Week. According to the company, the initiative is a great opportunity to reflect on its progress. Mark McCaffrey, the company’s head of compliance policy, retail & sportsbook, […]
Business
October 31, 2023
TrueLayer and William Hill Team Up for Instant Payment Solutions
In a strategic move to enhance its customer experience, William Hill, one of the UK’s leading gaming operators, has partnered with TrueLayer, a payments technology provider. This mutually beneficial agreement will significantly bolster TrueLayer’s market presence, allowing it to stand out amidst harsh competition. Meanwhile, William Hill will benefit from instant bank payment capabilities, improving […]
Industry
September 7, 2023
Pragmatic Play Injects Live Casino Content into 888’s William Hill
Pragmatic Play, a leading provider of iGaming content, has expanded its global footprint thanks to a partnership with another tier-one operator. As announced, the supplier has formed an alliance with William Hill, a subsidiary of 888 Holdings. Under the agreement, Pragmatic Play will provide its new client with its live casino portfolio, powering its UK […]
Sports
August 23, 2023
ASA Backs William Hill in Ads Ruling Involving Former Athletes
ASA originally addressed the matter as it suspected that the involvement of Savage in a brief video excerpt posted on Twitter in February 2023 broke the CAP Code. Specifically, ASA contended that Savage is a sports figure that holds a strong appeal with younger audiences, which was a direct breach of the advertising rules in […]
Industry
August 16, 2023
William Hill US Launches Renewed App in Nevada
William Hill’s US arm has launched an enhanced version of its sportsbook app in Nevada following a short shutdown. The release of the new app comes a few weeks ahead of the new NFL season, ensuring that bettors will have the best possible experiences. The new app launched earlier today, following a short maintenance period […]
