Sports
June 22, 2023
Aston Villa Fits BK8 Front-of-Shirt Deal into Transitory Period
English Premier League (EPL) side Aston Villa FC announced today it has agreed to a three-year partnership with online gambling firm BK8 to make it the club’s new principal and front-of-shirt partner. Collaborations to Grow Both Brands Under the terms of the agreement, the logo of the betting and gaming firm will feature on the […]
Sports
June 16, 2023
Chelsea FC Considering Sponsorship Deal With Stake
The overhaul of the gambling sector in the UK is yet to lift off. While recently, the government released the White Paper of the review of the Gambling Act, meaningful changes are still ahead. Yet, amid talks for a possible shirt sponsorship ban, many soccer teams in the country vowed support for such a measure, […]
Sports
June 7, 2023
Sky Bet Extends EFL Sponsorship through the 2028-29 Season
Sky Bet will remain the English Football League (EFL)‘s official sponsor until the end of the 2028-29 campaign after the sports betting and gaming brand and the league signed a five-year contract extension. Rights Fee Increases by 50% The contract extension builds on a decade-long partnership between Sky Bet and the EFL and will increase […]
Sports
June 1, 2023
ANJ in France Calls for Strict Rules for Gambling Sponsorships
The independent gambling Authority in France, Autorité Nationale des Jeux (ANJ), published a new set of guidelines and recommendations involving sports partnerships in the country. Details about the new guidelines emerged Thursday and the Authority explained that they come at a pivotal moment, given the drastic increase in sports gambling partnerships in France over the […]
Sports
May 5, 2023
Betfred Adds St Leger Festival to Horse Racing Sponsorships
UK gambling firm Betfred has been unveiled as the new sponsor of the St Leger festival following a multi-year deal between the firm and the operator of the event. St Leger Festival’s Sponsorship Is a Privilege The new arrangement between Betfred and Arena Racing Company (ARC) means that the gambling firm will now sponsor three […]
Business
April 24, 2023
SIS Sponsors Chile’s Top Horse Racing Event
As per SIS’ newest partnership in Latin America, the company will become Gran Premio Hipódromo’s title sponsor. As one of the most important South American racing calendar events, the deal will substantially bolster the developer’s exposure in the region, hopefully presenting new growth opportunities. The agreement also reaffirms SIS’s commitment to horse racing as an […]
Sports
April 14, 2023
ICC Greenlights Gambling Sponsorships in Bilateral Games
The International Cricket Council is mellowing down on its stance on gambling sponsorships. The organization is set to allow sponsorships on player attire and equipment in international bilateral matches, increasing the visibility of betting brands. The change was proposed in November but rejected. After several teams displayed gambling sponsorships, ICC agreed to further discuss the […]
Sports
April 13, 2023
EPL Clubs to Vote on Front-Of-Shirt Gambling Sponsorship Ban
Globally recognized soccer clubs, part of the Premier League in the United Kingdom, are going to vote on a voluntary ban on gambling sponsorships this week. On Thursday, eight clubs are coming together to weigh in and decide the fate of the front-of-shirt sponsorship deals for the future. Clubs that will participate in the vote […]
Sports
April 10, 2023
EPL’s Plan to Ditch Shirt Sponsorships Gets Slammed as “Incoherent”
British anti-gambling campaigners have slammed the Premier Leagues’ attempt to reach a compromise with the government by forfeiting their front-of-shirt gambling sponsorships. The activists have noted that this measure would do nothing about the hoarding sponsorships, which are generally much more problematic. Around two weeks ago, The Times shared that Premier League teams are considering […]
Sports
March 30, 2023
EPL to Give Up Front-of-Shirt Sponsorships, Will Demand a Transition Period
Premier League teams continue eyeing the idea of removing gambling logos from the front of their jerseys. The clubs hope that moving the gambling advertising to their shirt sleeves would be a good compromise with the government, which is increasingly bullish on cracking down on gambling promotions in pro sports. The clubs’ intentions first became […]
