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Industry
December 9, 2024
BC.Game Controversy Puts UK White Label Sponsorships at Risk
White label sponsorship deals are in the sights of lawmakers in Great Britain. The decision to review such practices was confirmed by the gambling minister, Baroness Twycross, earlier this month. During a conference by GambleAware, the minister acknowledged the growing number of white label deals, explaining that she is in discussion with the gambling regulator, […]
Industry
November 4, 2024
Dutch Regulator Reprimands Operators over Sponsorship Violations
The Dutch gambling authority, Kansspelautoriteit (KSA), announced that it reprimanded three gaming providers because of sponsorship violations under the new regulatory regime. The KSA did not name the companies in question but reminded industry stakeholders that they should follow the new rules. The New Regulations Are Strict On July 1, 2024, the Netherlands enforced new […]
Sports
September 24, 2024
Court Stops Pakistan Cricket Board from Signing Gambling Sponsorships
Gambling sponsorships with professional sports leagues across the globe enable operators to reach new audiences. In some cases, those audiences are located in markets where iGaming or sports betting isn’t permitted, and this can result in a range of implications. A similar case involving the Pakistan Cricket Board (PCB) saw a court in the country […]
Industry
July 24, 2024
BHA Unveils Its New Betting Sponsorship Code of Conduct
The British Horseracing Authority (BHA) unveiled its new Code of Conduct for racing in the UK. The new code covers sponsorship agreements with gambling operators and fulfills a policy proposal for all sports set out in the Gambling Act white paper. The New Code Reflects BHA’s Social Commitments The new Code of Conduct, the BHA […]
Sports
July 1, 2024
1XBET Renews FC Barcelona Deal for Five Seasons
FC Barcelona unveiled the renewal of its partnership agreement with 1XBET. As a result, the online gambling operator will continue to serve as the club’s global partner and official betting partner. Under the extended agreement, the tie-up has been extended for five more seasons and will therefore run through June 2029. The agreement will provide […]
Sports
July 1, 2024
Burnley FC Pens Record Two-Year Front-of-Shirt Deal with 96.com
Burnley FC, a professional soccer team based in Burnley, Lancashire, England, has unveiled a monumental new deal with operator 96.com. The arrangement, described as a record two-year sponsorship deal, will see 96.com’s logo appear on the Clarets’ jerseys. As per the deal, the logo will appear on both the men’s and women’s first-team kits. As […]
Sports
June 26, 2024
Circa Sports Becomes Partner of NHL’s Chicago Blackhawks
The Chicago Blackhawks unveiled a new multi-year partnership deal with Circa Sports, a Vegas-based sports betting operator. Under the new deal, the sportsbook will serve as the official jersey patch sponsor for the Blackhawks home red jerseys. This partnership would notably mark the first time a partner has been added to the club’s game jerseys. […]
Industry
June 14, 2024
Crystal Palace’s Gambling Deal with Net88 Attracts Scrutiny
Crystal Palace FC’s recent gambling sponsorship doesn’t sit well with all fans. Set to run until the summer of 2026, the record two-year deal will see Net88’s logo appear on the club’s jerseys. As agreed, Net88’s logo will be added to the front of the soccer team’s Premier League shirts. The deal will continue until […]
Sports
May 8, 2024
William Hill Is on the Verge of SPFL Sponsorship Deal, Reports Say
British gambling operator William Hill is close to signing a landmark deal with the Scottish Professional Football League (SPFL). Reports say that the 888-owned gambling company could become the league’s new title sponsor for the next few years. The SPFL began the search for a new sponsor following the conclusion of its deal with Cinch, […]
Esports
January 23, 2024
Rollbit and FaZe Clan Sign Major Esports Sponsorship Agreement
One of the most recognizable and influential gaming organizations in the world, FaZe Holdings Inc., announced a new strategic sponsorship agreement by teaming up with the leading online gambling operator, Rollbit. Details regarding the new multi-million esports sponsorship deal emerged today. Under the terms of the groundbreaking agreement, Rollbit will be designated as a global […]
