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Sports
February 10, 2025
William Hill Sponsors Spring Festivals Trials Day at Naas Racecourse
William Hill, a leading gaming and betting operator in the United Kingdom and Ireland, will sponsor the Spring Festivals Trials Day at Naas Racecourse. The sportsbook reiterated its commitment to Irish racing as the course designated itself as a “notorious nursery of champions.” William Hill Will Add Four Races to Its Sponsorship Portfolio According to […]
Sports
February 6, 2025
Tipico Extends Bundesliga Sponsorship Through 2028/29 Season
German sports betting powerhouse Tipico has extended its partnership with the Deutsche Fußball Liga (DFL), which operates the country’s top-flight soccer competition. This will reinforce the operator’s commitment to professional German soccer, which is “at the heart” of everything the company does. Tipico Extended Its Commitment to Bundesliga According to the official announcement, Tipico and […]
Esports
January 20, 2025
Riot Games to Allow LoL and VALORANT Sportsbook Sponsorships
In March 2023, Turkish esports news outlet Esporkolik claimed that the developer and publisher of “the most player-focused games in the world,” Riot Games, could give the green light to sponsorship deals between VALORANT teams and gambling companies. Sparking a lot of interest in the media, the rumor was refuted by the West Los Angeles-headquartered […]
Sports
December 19, 2024
Independiente Inks Sponsorship with Sportsbet as Gambling Ad Ban Looms
Argentine soccer team Club Atlético Independiente has struck a new deal with the online sports betting site Sportsbet. The agreement means Sportsbet will have its logo on the front of the team’s jerseys for the 2025 season. This partnership comes at the same time as the club’s involvement in the Copa Sudamericana. Sportsbet Set to […]
Industry
December 9, 2024
BC.Game Controversy Puts UK White Label Sponsorships at Risk
White label sponsorship deals are in the sights of lawmakers in Great Britain. The decision to review such practices was confirmed by the gambling minister, Baroness Twycross, earlier this month. During a conference by GambleAware, the minister acknowledged the growing number of white label deals, explaining that she is in discussion with the gambling regulator, […]
Industry
November 4, 2024
Dutch Regulator Reprimands Operators over Sponsorship Violations
The Dutch gambling authority, Kansspelautoriteit (KSA), announced that it reprimanded three gaming providers because of sponsorship violations under the new regulatory regime. The KSA did not name the companies in question but reminded industry stakeholders that they should follow the new rules. The New Regulations Are Strict On July 1, 2024, the Netherlands enforced new […]
Sports
September 24, 2024
Court Stops Pakistan Cricket Board from Signing Gambling Sponsorships
Gambling sponsorships with professional sports leagues across the globe enable operators to reach new audiences. In some cases, those audiences are located in markets where iGaming or sports betting isn’t permitted, and this can result in a range of implications. A similar case involving the Pakistan Cricket Board (PCB) saw a court in the country […]
Industry
July 24, 2024
BHA Unveils Its New Betting Sponsorship Code of Conduct
The British Horseracing Authority (BHA) unveiled its new Code of Conduct for racing in the UK. The new code covers sponsorship agreements with gambling operators and fulfills a policy proposal for all sports set out in the Gambling Act white paper. The New Code Reflects BHA’s Social Commitments The new Code of Conduct, the BHA […]
Sports
July 1, 2024
1XBET Renews FC Barcelona Deal for Five Seasons
FC Barcelona unveiled the renewal of its partnership agreement with 1XBET. As a result, the online gambling operator will continue to serve as the club’s global partner and official betting partner. Under the extended agreement, the tie-up has been extended for five more seasons and will therefore run through June 2029. The agreement will provide […]
Sports
July 1, 2024
Burnley FC Pens Record Two-Year Front-of-Shirt Deal with 96.com
Burnley FC, a professional soccer team based in Burnley, Lancashire, England, has unveiled a monumental new deal with operator 96.com. The arrangement, described as a record two-year sponsorship deal, will see 96.com’s logo appear on the Clarets’ jerseys. As per the deal, the logo will appear on both the men’s and women’s first-team kits. As […]
