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Industry
May 3, 2024
Nielsen Study Reveals Sports Betting Ads Decrease in 2023
The number and spending for sports betting ads has dropped significantly in 2023, according to a Nielsen study commissioned by the American Gambling Association (AGA). The organization that monitors trends in sports betting and gambling advertising budgets and volumes offers an in-depth analysis of the changing landscape of sports betting advertising. The Vital Role of […]
Sports
May 2, 2022
Victoria Sees Gambling Advertisement Go Up 253% by 2021
Victoria, Australia has seen a dramatic increase in the number of gambling ads over the past year, new data has revealed. A detailed report by Nielsen institute established that gambling advertisement has gone up by 253% over the past years. The survey period begins in 2016 and the report has been completed on behalf of […]
Casino
December 20, 2021
Gambling Ads in the Netherlands Sky-Rocketed in October and November
New research by Nielsen points out that gambling ads in the Netherlands have doubled ever since the iGaming industry was legalized. Online casinos were given the green light to begin operating in the country in October, and as of right now, there are 11 licensed casino operators in the Netherlands. Gambling Ads Numbers Went from […]
Industry
November 9, 2021
Survey Reveals Big Gambling Spending in “School Run” Radio Hours
The Guardian has conducted a survey with the help of market analysis firm Nielsen to determine the prevalence of gambling advertisements during “school run” hours on radio. According to the commissioned research, gambling companies were the heaviest advertisers during those hours. The hours known as school run are referred to the time when children are […]
Business
May 6, 2021
US Betting and Gambling TV Ads Hit $153.6M in Q1 2021, Says Nielsen
Online gambling advertising in local TV spot space in Q1 of 2021 skyrocketed to $153.6 million. According to a new report by Nielsen, gambling advertising grew significantly from the $10.7 million spent in 2019. FanDuel was the top advertiser who spent most on spot TV advertising in Q1 of 2021, followed by DraftKings and BetMGM. […]