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Sports
June 28, 2021
Punters Looking to Score Big by Betting on Montreal Canadiens Winning Stanley Cup
Although pre-season odds for Montreal Canadiens winning the Stanley Cup hit +2,000, +3,000, now, the odds have changed, as the team is four winning games away from winning the competition. Some sports fans that are into re-selling betting slips now have a great opportunity to go home with a big prize, if the team wins […]
Sports
June 4, 2021
NHL Ties up Partnership with OlyBet for the Baltics
The Baltics welcome more targeted and tailored NHL coverage through an OlyBet partnership that will feature special activations and betting experiences for hockey fans in the region. NHL Goes International Again America’s big leagues may have patriotism written all over them, with the sports they represent proving particularly popular in North America, but this has […]
Sports
June 3, 2021
Hockey Icon Wayne Gretzky Becomes BetMGM’s Brand Ambassador
Hockey icon Wayne Gretzky has become BetMGM’s official brand ambassador and will help the company tell its story in a unique way while helping the brand gain further clout within North America. Wayne Gretsky to Tell BetMGM’s Story BetMGM has secured a multi-year deal with hockey icon and former NHL legend, Wayne Gretzky, making him its official […]
Sports
May 14, 2021
Betway Named Official Sports Betting Partner of the NHL
Premier online sports betting brand Betway entered into a multi-year agreement with the National Hockey League (NHL) to become an Official Sports Betting Partner of the league, Super Group, the parent company of the brand announced today. “It’s an incredibly proud moment as we announce our first North American sports league partnership with the NHL.” […]
Sports
March 29, 2021
NHL Official Dropped over Bias against Team
A misfortunate NHL referee was caught expressing bias against one team on a live microphone, leading to his contract termination last week A Live Microphone Gets NHL official Fired On Wednesday last week, NHL referee Tim Peel was dropped as an official representative to the league following a comment from a day before when he unwittingly said […]
Sports
February 18, 2021
Bally’s Becomes Official Sports Betting Partner of the NHL
Bally’s Corporation and the National Hockey League (NHL) announced today a multi-year deal to make the casino operator an Official Sports Betting Partner of the league. “We’re thrilled to become the first national sports league partner of Bally’s Corporation.” Keith Wachtel, CBO and Senior Executive VP, NHL Under the terms of the agreement, Bally’s gained […]
Sports
February 10, 2021
NHL to Acquire 43,000 Shares in Sportsbook PointsBet
The National Hockey League has agreed to strike an equity ownership deal with PointsBet, acquiring 43,000 of the sportsbook’s shares as per an official filing with the Australian’s securities commission. NHL Buys Equity in PointsBet As Arizona talks about legalizing sports betting in a way that would allow sports franchises to own and operate sportsbooks, […]
Sports
February 8, 2021
Upick Becomes First Mexican Sportsbook to Sponsor NHL Franchise
Mexican sportsbook operator Upick made history last week after becoming the first bookmaker from the country to sign a sponsorship deal with a franchise from the National Hockey League (NHL). Branding Rights Upick entered into a partnership deal with Vegas Golden Knights to ensure presence of its brand on the central screen at the T-Mobile […]
Sports
February 3, 2021
Betting Brands Contributed Nearly $400M to Major Leagues
Sports betting brands have contributed nearly $400 million to the major sports leagues in terms of sponsorship deals since the Professional and Amateur Sports Protection Act (PASPA) was overturned in 2018, a research from GlobalData revealed. Growth Exceeds Expectations According to data from GlobalData Sports Intelligence Center the betting industry, in less than 3 years, […]
Sports
January 23, 2021
NHL Pens First European Licensing Partnership
The National Hockey League (NHL) has penned its first European licensing partnership with Czech sportsbook operator Tipsport NHL Licenses First European Sportsbook Partner The National Hockey League (NHL) has signed a licensing partnership with Czech betting group Tipsport. The deal grants Tipsport the rights to utilise the League’s official brand and matchday data. Tipsport will […]