Svenska Spel Selects Kambi as Sportsbook Technology Provider

The leading supplier of sports betting technology, Kambi Group, announced it inked a new important partnership in Sweden. The company said Tuesday it signed an exclusive long-term agreement with the leading Swedish operator, Svenska Spel Sport and Casino. Under the terms of the new collaboration, Kambi agreed to power the operator’s retail and online sportsbook.

The latest long-term partnership follows a competitive tender process that designated Kambi as the perfect partner for Svenska Spel. The company’s commitment to ensuring compliance, extensive experience with operators across the globe and complete sportsbook product that leverages cutting-edge technology were some of the advantages that helped the Swedish operator select Kambi.

Per the terms of the new agreement, Kambi’s subsidiary, Shape Games, will power the front end of Svenska Spel’s new sportsbook. This will result in strategic benefits and customization options for the operator that will be able to stand out from its competitors and deliver thrilling experiences. A statement released by Kambi reveals that the latest agreement is expected to have a “meaningful financial impact” starting from the second half of 2024.

Dan Korhonen, Svenska Spel Sports and Casino’s head of product sports betting, explained that Kambi was selected after an extensive evaluation process. “We have evaluated a number of different alternatives and we feel we have found the perfect partner in Kambi,” he added.

Korhonen predicted that the collaboration will strengthen significantly Svenska Spel’s offering. Finally, he said that the company is looking forward to the launch of its new sportsbook next year, delivering unrivaled entertainment to customers.

Kambi Is Excited to Power Svenska Spel’s Sportsbook

Kristian Nylén, Kambi’s co-founder and CEO, spoke about the strong position Svenska Spel holds within the regulated gambling market in Sweden. He said that the company is delighted to be selected as a long-term sportsbook provider of the leading operator. “As we continue to build commercial momentum and execute our long-term strategy, this partnership is a significant milestone for the business and will enable Kambi to further strengthen its position in one of our core markets,” revealed Nylén in conclusion.

“Svenska Spel is widely recognized as one of Sweden’s most prestigious brands and given Kambi’s strong Swedish roots, I am proud that we have been selected as the operator’s long-term sportsbook provider.“

Kristian Nylén, CEO and co-founder at Kambi

Back in 1997, Svenska Spel was founded after the merger of the leading Swedish operators, Svenska Penninglotteriet AB and AB Tipstjänst. Growing from strength to strength, the company is currently a major player in the regulated gambling market in the country. Svenska Spel has a strong presence within the retail sector with its 5,000 retail outlets but also continues to grow within the online gambling vertical.