June 7, 2023 3 min read


Stakelogic Concludes Milestone Deal with Industry Giant Paddy Power Betfair

The newly announced strategic collaboration unites two market leaders, bolstering one of the industry’s biggest operators with a top-of-the-line portfolio of exciting content

A recent announcement by Stakelogic outlined the partnership details, which marks a significant milestone for both companies. The supplier’s ever-growing collection of popular titles will be instrumental for Betfair as the operator seeks to regain its footing in the UK amidst recent controversies. Stakelogic, in turn, maintains its expansionist mindset, solidifying its prime market position.

Stakelogic Gains One of Its Most Significant Partners to Date

The agreement will have Stakelogic provide its extensive portfolio of premium slot games to Paddy Power Betfair’s online platforms. The supplier caters to all tastes, featuring traditional fruit machines alongside more modern titles like Treasures of Ra, Spartans, and Greedy Fox, featuring exquisite graphics, catchy sounds, and big bonuses. 

Stakelogic’s cutting-edge design is evident in its industry-leading features like Super Stake and Spin to Win, giving players new ways to engage with their favorite games. Company COO Olga Bajela was thrilled at the new partnership, expressing confidence that their titles would give the operator an edge in the competitive UK market.

That our games are now live with these renowned brands is a testament to the quality of our classic and video slots and proof that they are in high demand.

Olga Bajela, Stakelogic CCO

Collaborating with one of the biggest operators in the business will significantly contribute to Stakelogic’s worldwide expansion efforts. The supplier maintains substantial momentum, forging agreements with European operators to solidify its presence on the Old Continent. A recently acquired Swedish license allowed the company to blaze a trail in the new jurisdiction, proving the universal appeal of its offerings.

Betfair Receives Much-Needed Positive Exposure

The partnership between Stakelogic and Paddy Power Betfair is mutually beneficial. While Stakelogic gains access to a broader audience in the UK, its industry-leading game offerings will strengthen the operator’s competitiveness in the region. Easy integration means Betfair users should have access to the new content very soon, enjoying it across various platforms.

Introducing engaging and high-quality content should also divert attention from the operator’s recent controversies. In May, the UK regulator fined Paddy Power Betfair £490,000 ($606,300) for sending self-excluded individuals promotional material. The fine closely follows another similar infraction in Sweden where Betfair offered illegal wagers, so this bit of good news is just what the operator needed.

The newly forged partnership sets the stage for further growth and success in the UK iGaming market, highlighting the rising need for collaboration and innovation to meet the evolving demands of players. The resulting diverse and exciting gaming landscape will significantly benefit players and help both companies excel in the region.

Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for GamblingNews is always up to scratch.

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