Stake Expands European Footprint with VinderCasino Acquisition in Denmark

Global online gambling operator Stake announced it had acquired MocinoPlay’s VinderCasino. The brand is well-known in the Danish casino market, representing another significant milestone in Stake’s ongoing strategy to expand its presence across regulated markets in Europe and beyond. This acquisition follows similar deals in 2024 and will likely not be the company’s last such move in 2025.

Northern Europe Presents Growth Opportunities

Stake has ambitious plans in Denmark. The operator plans to bolster VinderCasino’s growth and strengthen its market position by enhancing the brand’s offerings via Stake’s cutting-edge platform and proprietary technology. The company is confident in its ability to compete in the Danish market as its products have resonated with consumers worldwide.

The collaboration between MocinoPlay and Stake unites local expertise with a globally recognized brand. Brais Pena, chief strategy officer at Easygo, the technology powerhouse behind Stake, was excited about the growth opportunities created by this deal. Pena noted that the company had a proven track record of excelling even in the most challenging jurisdictions and remained optimistic regarding Stake’s Danish prospects.

We are demonstrating our clear ability to be successful in highly regulated markets, providing us with a blueprint for entry in other territories where compliance is crucial.

Brais Pena, Easygo chief strategy officer

The deal is currently subject to approval by the Danish Gambling Authority. It perfectly aligns with Stake’s broader expansion strategy. The operator has been making significant progress in Latin America, Southern Europe, and now, Northern Europe. MocinoPlay’s local expertise should be invaluable in solidifying Stake’s regional presence and helping it maintain its considerable momentum across regulated markets.

Stake Continues Its Rapid Growth

MocinoPlay marks the second high-profile acquisition for Stake in recent months, following its acquisition of Italy’s IdealBet. This deal closely mirrored how the operator plans to proceed with MocinoPlay, with IdealBet benefiting from Stake’s proprietary technology platform, expanded gaming portfolio, and exclusive games. Southern Europe remains a core market for the operator, evidenced by its intentions to open a local office in Rome.

Latin America represents another lucrative region, especially as Brazil launched its regulated gambling market in January. A partnership with sports betting solutions provider Kambi Group plc will significantly bolster Stake’s sportsbook in the country, helping it excel despite fierce competition. Experience from similar jurisdictions like Colombia should help the company adapt to regional preferences and ensure its offerings resonate with local audiences.

Stake’s approach of tailoring its global brand to meet the unique needs of local markets has already paid significant dividends and should prove equally successful in the Danish market. The company’s blend of advanced technology, brand expertise, and local knowledge has set a new standard for regional adaptation within the online gambling industry.