Sportradar Acquires InteractSport Aiming to Conquer Cricket

Sportradar, a leading sports data provider, has acquired its third company for 2021, signing a definitive agreement with InteractSport, a company providing sports data, technology, and insights.

Sportradar Ends Its Q22021 with Interactsport Acquisition

Today, Sportradar, a leading global sports data and solutions provider, has announced entering into a definitive agreement with InteractSport, a sports data and technology company offering data insights and commercial opportunities. InteractSport has formed partnerships with many leaders in the industry, particularly with cricket expertise. With this acquisition, Sportradar aims to close Q22021, subject to regulatory approvals.

Sportradar Group CEO Carsten Koerl said that this acquisition provides an opportunity for the company to expand its content offering, as cricket is among the most popular sports in the world. Sportradar sees an opportunity for growth due to its popularity in Asia.

InteractSport CEO Sam Taylor said that the company’s goal is to deliver innovative solutions for the sports industry. He said that becoming a part of Sportradar seems like a natural step towards achieving that goal. The merge will enable the company to scale its operations and develop new cutting-edge products, expanding its current reach and enter new markets.

This definitive agreement marks the 3rd acquisition for Sportradar in 2021. The company recently acquired US-based Synergy Sports.

Sportradar and InteractSport to Conquer the World of Cricket

Cricket is one of the most popular sports in the world. It has more than 2 billion fans worldwide. With this acquisition, Sportradar will create an opportunity for both companies to enter new markets with InteractSport’s products and content creation.

InteractSport’s products include a comprehensive suite of digital sports management platforms that feature competition, electronic scoring, and registration management. The company has a cutting-edge data collection tool for cricket.

Its goal is to revolutionize “how the story of cricket is communicated to fans.” InteractSport also offers FrogBox, an automated in-game production, live streaming, and management solution for cricket.

In The World of Cricket, InteractSports’s partners include Cricket Australia and the England & Wales Cricket Board.

Sportradar Provides World-class Integrity Solutions

Sportradar recently signed a pilot agreement with The Netherlands Olympic Committee Dutch Sports Federation (NOC*NSF), aiming to provide integrity solutions for monitoring sports competitions in the country this year. The company aims to deliver positive results, with strategies, like coverage of each match to protect the sport from integrity risks.

The world-leading sports data supplier has signed an MoU with Bulgaria’s National Police to maintain sports integrity and establish effective ways to fight fraud and corruption in the country’s sports betting industry.

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