October 5, 2022 3 min read


Soft2Bet Selects Yoel Zuckerberg as Chief Product Officer

The fast-growing iGaming solutions provider, Soft2Bet, announced a senior leadership appointment Tuesday.

Yoel Zuckerberg Joins Soft2Bet

The company revealed it hired Yoel Zuckerberg to serve as chief product officer. In his new position with Soft2Bet, he will play a pivotal role in strengthening the company’s presence within the growing iGaming market. Moreover, he will oversee the development of Soft2Bet’s leading innovative casino and sports betting products. Supporting those operations is expected to help the company grow even further and solidify its place as a leading iGaming industry solutions provider.

Commenting on the topic, Zuckerberg revealed that it is exciting to join the leading product team at Soft2Bet. Moreover, he explained that by leveraging his experience, he will help the brand continue to grow and become one of the best brands within the iGaming industry.

I’m thrilled to join Soft2Bet’s world-class product team and to help the company continue to grow by using my experience to build up its brands to be the best in the industry.

Yoel Zuckerberg, chief product officer at Soft2Bet

Overall, Zuckerberg has more than 15 years of experience in the industry. As an iGaming industry veteran, he most recently was a part of Aspire Global. For nearly three years he held the key position of vice president of product, while between April 2019 and December 2019, he was also head of product. Zuckerberg’s professional background includes management-level positions with other major industry operators. For nearly one year until April 2018, he was a senior product gaming team leader for Ladbrokes Coral Group. Before that, for 8 months until July 2017, he held the position of a CRM team leader B2B US for 888holdings.

The Company Keeps Focus on Global Growth

Uri Poliavich, Soft2Bet’s CEO, outlined that Zuckerberg’s appointment is in line with his extensive knowledge and experience in the industry. Poliavich added: “His role will center on tackling these ongoing developments in product to ensure Soft2Bet maintains and continues to build on its position as one of the top players in the market.”

Yoel Zuckerberg’s appointment reflects both his experience and knowledge of the business.

Uri Poliavich, CEO of Soft2Bet

Established back in 2016, currently, Soft2Bet has approximately 1,000 dedicated professionals. Only recently, on September 13, the company celebrated its sixth birthday. For those six years, the company achieved a lot. It developed and deployed approximately 45 websites that proved to be successful and offer more than 7,000 casino games. In the last year alone, Soft2Bet inked multiple strategic partnerships with game developers including Stakelogic, Pariplay and Thunderkick.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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