July 21, 2023 3 min read


Rank Group Appoints Sam Allanson as New CFO for Rank Interactive

Allanson will be assuming his new role later this year, bringing with him a wealth of experience from his previous position as the Commercial Finance Director at Entain

The Rank Group Plc, a leading gaming and entertainment company, has announced the appointment of Sam Allanson as the Chief Financial Officer (CFO) for Rank Interactive

Rank Interactive Strengthens Leadership Team with Key Appointments

Having joined Entain in 2017 following the merger between Ladbrokes and Coral, Allanson played a crucial role in delivering value-adding financial initiatives across the group. He later took on the position of Commercial Finance Director at Ladbrokes before the company’s acquisition by GVC. Prior to his tenure at Ladbrokes, Allanson held prominent finance positions at Sky plc.

Based in Gibraltar, Allanson will report directly to Richard Harris, the CFO of Rank Group. This appointment comes shortly after the announcement of Andrew Peat as the Managing Director for Rank Interactive, further strengthening the company’s leadership team. The Rank Group also recently appointed Jon Martin as Chief Operating Officer, promoting him from his role as Managing Director of Rank Interactive. 

Rank Interactive has been making significant strides in its digital business, with a notable 16% year-on-year increase in digital revenue to £52.5 million ($67.6 million) reported in the third quarter of the fiscal year, ending on 31 March. This growth has been attributed to strategic investments aimed at enhancing the customer experience, backed by a proprietary tech stack.

CFO Richard Harris Welcomes Sam Allanson to Rank Interactive’s Team

CFO Richard Harris expressed his enthusiasm for Allanson’s appointment, stating: “I am delighted to welcome Sam as we continue to grow our Interactive business. His experience in consumer-facing businesses, particularly in betting and gaming, will be extremely valuable as we continue to implement our strategy. Building our financial capabilities across the Group is an important cornerstone of Rank’s ambitions to excite and entertain our customers, a vision Sam shares with us.”

Allanson also shared his excitement about joining Rank Interactive, stating, “Rank Interactive is one of the most exciting places to be right now in the betting and gaming industry, as the business continues to grow and play a larger part in the success of the overall Group.”

Allanson further added that he was looking forward to contributing to Rank Interactive’s ongoing success and supporting the finance team in delivering the ambitious plans that Rank had for its digital growth. He expressed excitement about being part of a senior management team with such a clear vision for growth.Rank Group is gearing up to announce its full-year results onAugust 17, and with Sam Allanson onboard as the new CFO, Rank Interactive is well-positioned to continue its upward trajectory in the betting and gaming industry.


Silvia has dabbled in all sorts of writing – from content writing for social media to movie scripts. She has a Bachelor's in Screenwriting and experience in marketing and producing documentary films. With her background as a customer support agent within the gambling industry, she brings valuable insight to the Gambling News writers’ team.

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