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Julie Moraine July 7, 2023 3 min read
Push Gaming Signs Content Partnership Deal with bet365
The partnership deal with bet365 marks another major scoop for the B2B casino content provider
Supplier of online casino content, Push Gaming, announced today it has signed a partnership deal with bet365 to go live across multiple territories with its portfolio of slots.
In Line with the Company’s Expansion Ambitions
The new content deal reached between Push Gaming and the Stoke-on-Trent-based online gaming operator will see Push’s entire portfolio of slot titles, including the Fat Series, Big Bamboo, Razor Shark and Jammin’ Jars become available for players with bet365.
Commenting on the content deal, Push Gaming’s director of new business and markets, Fiona Hickey, outlined the importance of the partnership for the gaming provider and its global ambitions, hailing the magnitude of the deal and the established market position the company’s new partner has.
“Getting a deal of this magnitude over the line is fantastic news for Push and our growth plans,” Hickey said, highlighting that bet365 “is a brand that needs little introduction” and the deal with them “is a sign” of Push Gaming’s current ambitions as the business continues to expand into new markets.
“We’re excited about the future roadmap for the number of games we are bringing to a greater number of markets so it’s vitally important that we have our titles live with as many tier-one operators as possible,” she added.
‘Remarkable Rise as a Studio’
A spokesperson for bet365 also commented on the partnership, welcoming Push Gaming into bet365’s roster of casino content providers while underscoring that Push Gaming’s “remarkable rise as a studio, and the quality of its games” as the main drivers for the deal, adamant that “the partnership should be a great fit into [bet365’s] Games product.”
The likes of Razor Shark and Jammin’ Jars will be a valuable addition to the breadth of incredible entertainment we already offer and we’ll have a keen eye on what else Push brings to the table going forward.bet365 spokesperson
The content deal with bet365 is the latest in a series of significant agreements signed by the games supplier that was acquired by MGM Resorts’ subsidiary LeoVegas in May.
The partnership with the UK-based gaming brand comes shortly after deals with Chanz which saw Push Gaming’s content expand its presence in Nordic markets, Denmark, Estonia and Sweden, while boosting Chanz’s position in those markets.
In April, Push Gaming expanded its presence in the Dutch gaming market via an agreement with Kindred Group to power the group’s online casino offering with its latest slot title, Crystal Catcher. Following the initial success of the title with Kindred, three months later Push Gaming released the game for all operator partners.
Earlier this month, Push Gaming added another game to its portfolio, Razor Returns, a sequel to the provider’s popular title, Razor Shark.