May 17, 2022 2 min read


Pragmatic Play Inks Milestone Content Deal With bet365

The leading content provider for the iGaming and betting industry, Pragmatic Play, announced a new groundbreaking deal with bet365, the global online sports betting company.

bet365, Pragmatic Play Ink New Content Deal

The terms of the new milestone deal sees Pragmatic Play launch its complete slots portfolio for bet365 customers. The collaboration will further strengthen Pragmatic Play’s position within the regulated gambling market in the UK. Moreover, the company will benefit from expanding its footprint in other leading markets around the world.

bet365 is a brand that needs no introduction. As the largest operator in our industry, taking our slots live with them is a hugely important moment for us as we continue to grow.

Julian Jarvis, CEO at Pragmatic Play

Pragmatic Play’s CEO, Julian Jarvis, revealed that bet365 is a well-known leading global brand. He outlined that launching its content with the biggest operator within the industry marks an exciting moment for Pragmatic Play. Jarvis said that the company is proud of its unique, multi-vertical content. In conclusion, he said that the recent deal creates new growth opportunities together with bet365.

The new deal with bet365 will see the operator participate in Pragmatic Play’s highly-popular Drops and Wins promotion. The innovative promotion gives away £1,000,000 ($1.2 million). bet365 customers also gain access to leading Pragmatic Play games that include Wolf Gold, Drill That Gold, Gates of Olympus, and Chicken Chase.

Pragmatic Play Remains Focused On Growth

The recent collaboration complements another key partnership inked by the company. Back in March, Pragmatic Play joined forces with 888casino to create a dedicated live blackjack studio. More recently, earlier this month, the company launched a sequel to its popular Flame-themed slot. Additionally, Pragmatic Play released a new hit title called Goblin Heist PowerNudge, offering its PowerNudge feature.

Currently, Pragmatic Play is certified and licensed in more than 20 jurisdictions globally. Its award-winning content is available for desktop and mobile devices in 31 languages and supports all currencies. Each month, Pragmatic Play creates up to six new slot titles. At the same time, the company continues to expand its bingo and live casino portfolio.


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