March 21, 2023 3 min read


Playtech Inks Strategic Multi-Year Deal with DAZN Bet

The new multi-year strategic partnership is expected to fuel DAZN Bet's growth and help the sports betting business engage with new audiences

The leading gambling technology company, Playtech, announced a new collaboration with DAZN Bet, an innovative sports betting business that launched its services last year. Thanks to the deal, announced Tuesday, DAZN Bet will benefit from content provided by Playtech.

Such content will include table games, live casino games, as well as casino RNG games. Lauded as an exclusive multi-year deal, the collaboration is expected to help DAZN Bet by delivering new experiences for its customers.

The duo confirmed that the deal is already live for customers in the UK, however, expansion to additional markets is also possible. In fact, DAZN Bet and Playtech hinted plans for expansion of the strategic partnership to other leading European markets such as Germany, Italy and Spain, among other global jurisdictions. The plans for further expansion come as no surprise, considering that Playtech’s content is well-known for its quality, attention to detail and innovation.

At the same time, featuring Playtech content is expected to help DAZN Bet continue to grow further its global footprint. Ultimately, the innovative sports betting business seeks to deliver unique and fun gambling experiences for sports fans and bettors alike in collaboration with DAZN, the global media and daily sports platform.

The Deal Is Expected to Benefit the Duo

Mark Kemp, DAZN Bet’s CEO, explained that the company is excited to team up with Playtech. He outlined that the new deal will help the company deliver new and engaging experiences by bringing innovative content from Playtech. Finally, Kemp said that the collaboration complements the DAZN Bet’s growth plan.

I am delighted to partner with the team at Playtech, adding additional new industry leading products to the brand and supporting our mission to create a new fun DAZN Bet sports betting experience.

Mark Kemp, CEO of DAZN Bet

Shimon Akad, Playtech’s COO, added that the company is delighted to ink this multi-year deal with DAZN Bet. He explained that Playtech focuses on maintaining existing partnerships but is always happy to establish new collaborations with innovative and exciting brands. Finally, Akad said: “We look forward to building on this momentum and finding new ways to work together as part of this exciting deal.”

Recently, the global sports entertainment company, DAZN Group, improved accessibility via the launch of DAZN 1 HD for the UK and Ireland. According to the company, the new programming, which is expected to deliver exciting sports content, will be available via Sky’s channel 429.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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