November 16, 2022 2 min read


Playtech Grows Poker Reach in Italy with AdmiralBet

Playtech continues to grow its iPoker network with AdmiralBet, the second partnership focusing on expanding the company’s online poker platform’s presence in the Italian market in so many weeks. This follows shortly on a similar agreement revealed with Lottoland and is a clear sign that Playtech believes in the future of poker in Europe and Italy.

AdmiralBet Becomes Latest Brand to Join Playtech’s iPoker

A heavily regulated market, Playtech has not baulked at the draconian advertisement rules in the country and is pushing actively to build a sustainable poker ecosystem that offers players in the country a chance to play together and compete for bigger and more rewarding prize pools.

AdmiralBet managing director Paolo Marchi welcomed the opportunity and the implications for both the poker community in Italy and the brand itself. He said:

As a world leader in the gambling industry with an unrivalled track record of success in Poker, Playtech was a natural choice as our new network provider.  

AdmiralBet managing director Paolo Marchi

Marchi spoke about the dynamic changes in the poker ecosystem over the past year and the clear commitment AdmiralBet has shown to poker. Now, though, with the help of Playtech and its iPoker solution, brands can come together and build a robust vertical.

The news was similarly welcomed by Playtech VP of interactive gaming Marat Koss who said that addition was an important step forward for everyone in the sector. Koss commented:

The past few years have seen great changes in the Poker sector, and while these have included undeniable challenges, Playtech has continued to invest in both enhancing our Poker product and extending our network.

Playtech VP of interactive gaming Marat Koss

Koss added that AdmiralBet is an established leader in Italy and the company is stoked to have the opportunity to build on the existing poker ecosystem together. Playtech has seen strong growth in its operational results, allowing it to focus more actively more holistically on its entire offer.


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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