Mr Gamble has teamed up with Oryx Gaming to promote content from over 100 game providers or over 10,000 games.
Oryx Gaming Joins Mr Gamble’s Twitch Streaming Sessions
Oryx Gaming has entered into partnership with Mr Gamble, an online casino affiliate operated by Cashmagnet. Mr Gamble will now use its Twitch channel to promote Oryx’s content. Oryx Gaming has a sizable portfolio thanks to its proprietary casino content suite. The platform now features over 100 game providers and 10,000 dedicated titles.
All of these will now be promoted on Cashmagnet and Mr Gamble’s Twitch channel. This will lead to an added benefit for suppliers who wish to get the word out about their upcoming games. Commenting on developments, Oryx Gaming managing director Matevz Majiz confirmed his company’s determination to engage with audiences in new and actionable ways.
Oryx is always looking for new ways to advertise, Majiz explained. The ability to connect directly with players and receive feedback is important. “We are excited to team up with Mr Gamble for this opportunity to showcase our offering to its expanding following,” Majiz added.
Mr Gamble has been a successful breaking point into innovative iGaming advertisement. The channel is approaching two million views on Twitch and the platform is streaming live and online content.
New Ways of Reaching Audiences
The channel itself enjoys over 15 million users, too, making for a sizable footprint on the Amazon-owned streaming giant. Mr Gamble CMO and co-founder Jonas Kyllönen has been equally excited at the opportunity, praising the collaboration with Oryx Gaming, the largest to date for the channel.
Personally, said Kyllönen, the portfolio offered by Oryx was impressive, citing the 100-odd suppliers working to provide the content suite with new gaming options. “We are very proud to feature Oryx Gaming on our player-focused online comparison site.
We’ll be presenting Oryx’s games on our highly popular Twitch channel as well, where we see thousands of unique iGaming enthusiasts popping by for some online casino slots excitement on a daily basis,” Kyllönen concluded.
Oryx Gaming recently entered the Swiss market through a partnership with Grand Casino Luzern’s online gaming operator mycasino.ch.