Professional Ukrainian esports organization Natus Vincere announced yesterday on its Twitter page that it will be entering a strategic partnership with the cryptocurrency exchange Bybit. The three-year deal will see the two parties develop their respective industries’ values.
Developing Their Respective Fields Together
As a part of the agreement, Natus Vincere’s players will don jerseys bearing Bybit’s logo during their professional esports matches. Additionally, the two partners will work together on all kinds of other initiatives. Currently, NA’VI and Bybit are planning to do charities and anti-bullying campaigns in addition to their endeavors to boost and propagate esports and cryptocurrencies.
One of Bybit’s plans as a partner to Natus Vincere is to popularize its World Series of Trading – the largest cryptocurrency trading competition in the world. This year’s edition of WSOT will have a prize pool of 7,500,000 tether tokens (USDT). As a part of the new partnership, several NA’VI players will take part in the thrilling event.
Natus Vincere’s chief marketing officer, Alexander “nervo-“Pavlenko, released an official statement on the matter alongside the partnership announcement on the esports team’s own site. Pavlenko said that his organization is proud to join Bybit as the crypto exchange’s first-ever esports partner and become its gateway to the esports world. The CMO promised that NA’VI and Bybit would work towards proving the value of digital-based communication.
“We hope to bring new game-changing and engaging projects to make esports the better place to play together,” Pavlenko concluded.
The Gateway Partnership Will Introduce Bybit to Esports
Bybit’s co-founder and chief executive officer, Ben Zhou, is just as optimistic about his company’s partnership with Natus Vincere. Zhou acknowledges NA’VI’s iconic status and is well informed of the team’s achievements. The CEO looks forward to collaborating with the famous esports organization and “unleashing the natural synergy between the crypto community and the athletes and creators in esports.”
Bybit is, in Zhou’s words, one of the fastest-growing start-ups built for crypto lovers. It was established back in March 2018. Bybit is the crypto platform of choice of more than 2 million people.
Bybit is known for taking part in humanitarian initiatives. It is supporting currently supporting UNICEF New Zealand in its work to take care of the children who have been out of school because of the pandemic. To help with the noble cause, Bybit has given out Bitcoin donations and has provided whatever help is necessary.
Deals between esports organizations and cryptocurrency bodies have been becoming more and more popular because of the inherent similarities between the two industries. In recent times various deals and endeavors have been made to bring the two worlds closer. A few months ago, esports organization Team SoloMid struck one of the most expensive naming deals in esports history with crypto exchange FTX. More recently, Theta.tv launched an initiative that introduces crypto to video game streaming.