January 23, 2023 3 min read


MST Leverages XB Net’s Expertise to Boost Engagement from Horse Racing Fans

XB Net and Media System Technologies (MST) have entered a new content and distribution partnership

MST will benefit directly from the deal, offering partners to leverage what is now more than 500 racecourses and events from four different continents, the companies informed in a press statement.

Strong Focus on Engagement and the Italian Market

Clients such as Eurobet, Sisal, BetFlag, SKS365, Lottomatica, and Microgame will now benefit from authentic round-the-clock turnkey service that will provide players with world-class and engaging content that will help operators boost their retail, online, and mobile footprint.

The partnership is focusing on the Italian market, and comes on top of MST’s access to domestic racing events, creating a powerful calendar of meetups and options for businesses to offer to consumers.

With a packed daily schedule of immersive content, MST is a reliable source of fast-setting betting content that will be to the taste of players from all backgrounds. The new partnership with XB Net also comes at a time when the Pegasus World Cup is about to arrive, but there are more prominent meetups ahead.

Those include the Triple Crown races, which feature the Belmont Stakes, Preakness, Kentucky Debry, and also the Breeder’s Cup. XB Net also brings around a series of excellent options, along with data, odds, live broadcasts, and video streaming by a number of its partners.

As to the real scope of XB Net’s operations, the company is one of the leading providers of fixed odds, spread betting, and other related products that have allowed it to quickly establish a massive geographic footprint in the United Kingdom and Ireland, Asia, North, and Central America, Australia, and elsewhere in Europe.

MST and XB Net Offer Fans and Businesses Great Horse Racing Content

MST head of the horse racing business has hailed the new opportunity offered by the company. Moreno Tanfani offered further insight into the collaboration and its significance:

For Italian operators, North American racing represents a great opportunity to expand their offering beyond traditional fixtures and has proved a boon for acquisition and retention with those clients who’ve prioritized it on their integration road maps.

MST head of the horse racing business Moreno Tanfani

XB Net SVP of international Simon Fraser was equally pleased with the opportunity to offer further flexibility for its new partner through the company’s wide range of low-latency racing solutions.

Fraser also noted that Italy’s time zone makes it a great place to stream events 24/7 and provide local horse racing fans with a number of products they would most definitely enjoy.


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at GamblingNews.com is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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