Online gaming software supplier Microgaming announced today it teamed up with entertainment media and esports betting company Unikrn, to further diversify its product portfolio by offering esports betting to a customer base of more than 800 gaming brands globally.
Innovation and Development
Microgaming, the developer of the first true online casino software, as well as the first mobile casino software, in 1994 and 2004, respectively, will add the Unikrn Virtual esports product to its content aggregation platform, to present its customers with the opportunity to place bets on some of the world’s most popular mainstream games, such as Counter Strike, Mortal Kombat, Street Fighter, NBA2K, Rocket League and War Zone.
“Microgaming has a rich history of product innovation and development, and we are constantly exploring new avenues to deliver unique content that raises the bar of entertainment. Unikrn has a strong reputation for delivering innovative esports gaming experiences that capture the attention of players around the world, and we firmly believe the addition of their esports product will allow us to bring something special to the market.”Leon Thomas, Commercial Director, Microgaming
Microgaming is a supplier of exclusive studio content and top-performing games from partners to more than 20 regulated markets worldwide, allowing its clients access through a single integration to a catalogue of over 1,000 online casino titles, the company’s renowned progressive jackpot network included, as well as a full suite of tools for administration and marketing. The integration of the Unikrn’s esports betting is expected to add new dimension to Microgaming’s aggregate platform.
Established in 2014, Unikrn is one of the world’s leading esport companies seeking to integrate betting, blockchain, content and experience. Its esports betting product is a collection of professional esports matches and bespoke content that gives fans the option to bet in live esport events.
“Unikrn Virtual is a never-ending well of exclusive content that will change the betting landscape. With our Microgaming partnership, I’m excited to access Microgaming’s network and global reach.”Rahul Sood, Co-founder, Unikrn
Unikrn’s COO, Andrew Vouris, goes even further in hailing the achievements of the company he works for, claiming the esports betting product Unikrn offers is the only solution for the constant bettor engagement.
“Unikrn Virtual is the solution to the singlemost foundational issue facing bookmakers today, even in the fast world of esports, content gaps can wreak havoc on bettor engagement. For bettors who want engaging, 24/7 options, Unikrn Virtual is the only option.”Andrew Vouris, COO, Unikrn
Microgaming recently revamped its classic slot game title, Immortal Romance, seeking to provide gamers with new experience, and the new partnership will expand its options to ensure customer engagement.