January 24, 2022 3 min read


MaximBet Inks Exclusive Deals with White Hat Gaming, Kambi Group

Lifestyle sports betting and online casino brand operated by Carousel Group and in partnership with Maxim, MaximBet, announced on Wednesday a new exclusive partnership that complements its ongoing expansion in North America.

MaximBet Inks Two Multi-Year Deals

MaximBet inked an agreement with White Hat Gaming, the leading iGaming platform provider. Moreover, the company joined forces with leading global sports betting provider Kambi Group. The two multi-year deals aim at accelerating MaximBet’s nationwide scaling while at the same time delivering unique experiences for its consumers.

Kambi’s award-winning technology and expansive sports betting services will help MaximBet grow as a premier destination for sports betting in the US. Moreover, the company is going to leverage Kambi’s expertise in compliance as well as sports integrity and risk management. MaximBet’s collaboration with such a trusted and innovative company as Kambi uniquely positions the company to bring exclusive sports betting experiences for sports fans to new markets.

On the other hand, MaximBet’s collaboration with White Hate Gaming grants the company access to White Hat’s PAM solution and online gaming platform. Additionally, the collaboration will enable MaximBet to access White Hat’s proprietary technology such as first-to-market traveling wallet and in-house cashier. Undoubtedly, combining market-leading casino content with Kambi’s sportsbook solution will help MaximBet quickly grow while following the highest regulatory standards.

The Company Remains Focused on Providing the Best User Experience

MaximBet’s CEO, Daniel Graetzer, outlined that upon launching last year, the company vowed to bring the best online and in-person experience for its users around the world. According to him, the recent partnership with Kambi and White Hat Gaming helps fulfill that promise.

When we launched MaximBet late last year, we promised our users the very best experience, both online and in the real world.

Daniel Graetzer, CEO at MaximBet

Additionally, Greatzer predicted that the collaboration will expand the real-life experiences for sports fans which will help separate the company from the traditional sportsbooks. In conclusion, he explained that the best events, prizes and experiences are the ones that will come soon.

White Hat Gaming and Kambi Are Excited about the New Partnership

White Hat Gaming’s CEO, Phil Gelvan, commented on the subject by saying that the company selects only partners that share its “vision of delivering a best-in-class gaming experience for its users.” According to him, this makes MaximBet the perfect fit. In conclusion, Gelvan said that its technology and PAM solution will undoubtedly help MaximBet expand while offering a best-in-class product.

Outsourcing core technology like the platform and PAM solution will enable MaximBet to focus on its expansion, player acquisition and retention whilst guaranteeing a best-in-class product.

Phil Gelvan, CEO at White Hat Gaming

Kambi’s CEO, Kristian Nylén, added that the company is delighted to join forces with MaximBet. He complemented MaximBet by saying that they understand the benefits of scalable sports betting technology and remain committed to delivering supreme user experiences. In conclusion, Nylén deemed the recent deal a significant partnership for Kambi on its way to expanding in North America.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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