November 16, 2021 2 min read


MaxBet Goes Live with SIS’ Esports Betting Solution

MaxBet has officially launched the full-scale esports betting solution delivered by Sports Information Services (SIS) that now allows the Balkan operator to cater to the needs of a growing number of consumers.

SIS Goes Live with Esports Product on MaxBet 

The SIS Competitive Gaming platform is developed using the best practices that have allowed SIS to deliver state-of-the-art multi-channel live betting services around the clock. 

According to a press release by the companies, MaxBet already sees strong interest in the newly launched esports products Consumers can bet on head-to-head and live games that take place across numerous esports games. SIS digital sales manager Anze Gantar commented:

“We’re very pleased with how SIS Competitive Gaming has delivered such strong engagement and margin returns for MaxBet in its opening few months of operations.”

SIS digital sales manager Anze Gantar

SIS has made sure to deliver a software solution that hits the mark by providing consumers with strong on-screen graphics, betting triggers, data, and impeccable quality of the streamed picture. 

Esports Betting Platform Gathers Momentum 

The company presently has the capacity of covering 40,000 live esports events a year, which allows MaxBet customers to bet on every major and many niche markets. SIS has increased its content offering two-fold since it first launched its esports program, and it has been able to deliver to numerous other operators, including bet365. MaxBet Group CEO Darko Zivanov:

“Launching with SIS has proven to be a great success. Our customer base across the Balkans has thoroughly enjoyed the exciting esports experience and live betting opportunities available through SIS Competitive Gaming.”

MaxBet Group CEO Darko Zivanov

SIS has made a point of only covering trusted games and matches, including those that are covered by the Esports Integrity Commission that further ensures that betting contests esports fans wager on are fair and free of any third-party influence.

SIS struck a similar partnership with Betfan earlier this month to provide the brand with the same esports software.


Luke is a media graduate who is looking to build upon his experiences from his strong love of sports betting and casino games which started during his first year of college. His fresh mindset always brings new content ideas to the team and his editorial skills will continue to grow with the help of the upper management team at

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