LeoVegas Joins European Gaming and Betting Association

Following its October launch in Sweden via its international hero brand, BetMGM, and its Germany launch at the end of November, the leading international iGaming company with a clear vision to create the world’s greatest online gambling experience, LeoVegas Group, has fresh news. 

The group that offers online casino, live casino, and sports betting via nine brands in 10 jurisdictions has received a warm welcome on behalf of the European Gaming and Betting Association (EGBA) which made it its newest member. 

The big move is expected to reinforce the association’s commitment to responsible gambling and regulatory compliance across Europe, with special emphasis on the Nordic region where LeoVegas already enjoys a significant market presence. 

Strengthening Key Player Position Online

By joining EGBA, LeoVegas will further solidify its position as a key player in the online gambling industry while proving its unaltered dedication to advancing safer gambling practices.

The partnership between LeoVegas and EGBA aims to foster closer collaboration within the online gaming sector, ensuring the industry stays aligned with evolving regulatory standards and consumer protection measures. 

As an active member of EGBA, LeoVegas will engage in a variety of working groups to address essential industry topics. 

The list will include responsible advertising practices, implementing anti-money laundering protocols, and enhancing safer gambling initiatives. 

By harnessing its expertise, LeoVegas hopes to support industry-wide efforts to uphold high standards of transparency, safety, and compliance.

Perfectly Aligned Visions

The group’s director of policy and regulatory affairs, Carl Brincat, expressed the company’s enthusiasm about joining the Brussels-based trade association that represents the leading betting online gaming operators regulated, licensed, and based in Europe. 

Brincat explained that, from the position of “a company committed to safer gambling and technological innovation,” they were looking forward to bringing their contribution to “EGBA’s important work.”

The director of policy went on to say the newly inked agreement “aligns perfectly” with their own vision of “leading the way towards a sustainable and well-regulated gambling industry” on the continent.

Similarly, EGBA’s secretary general, Maarten Haijer, also highlighted the benefits of the new collaboration. 

Haijer acknowledged LeoVegas’ leading position in the industry along with its “strong Nordic market presence,” explaining they will bring “valuable expertise” to their association while enhancing “collective efforts” to promote a sector that is sustainable and closely regulated. 

Long List of Expansions 

LeoVegas’ involvement with EGBA comes amid its recent strategic expansions. 

In June 2024, the company acquired Tipico’s US sportsbook platform, a move that allowed LeoVegas to start managing its own sportsbook technology in international markets. 

The acquisition underscored the company’s growth ambitions under its parent company, MGM Resorts International.

Additionally, earlier this year, LeoVegas strengthened its relationship with Playtech by incorporating the latter’s platform technology into its operations in the Netherlands and other European territories. 

In September 2023, Push Gaming’s operations were acquired by LeoVegas Group and MGM Resorts International.

A year later, LeoVegas launched LeoVegas Studios, a new in-house, player data-based gaming studio aimed at creating “innovative slot games tailored to the latest player trends and preferences.” 

The ongoing expansion best reflects LeoVegas’ commitment to providing state-of-the-art gaming experiences while maintaining regulatory compliance and the highest responsible gambling standards.