- Legal States
Fiona Simmons August 24, 2022 2 min read
Highlight Games Signs Manchester City for New Products
Manchester City has signed a licensing agreement with Highlight Games, a virtual sports and games supplier. The partnership will enable Highlight Games to use historic footage from Manchester City soccer games in its home and overseas leagues to present consumers with an even greater choice of interactive sports options.
Highlight Games and Manchester City FC Team Up
The footage will be used for the creation of a new range of Instant Win games which will have Manchester City moments, such as successful scoring and highlight plays incorporated into a scratch card gaming format. These products will target an online audience, the company confirmed.
Commenting on this development, Highlight Games co-CEO Steven Holmes noted that he was delighted to announce a licensing agreement with one of the most prominent Premier League clubs. He added:
This agreement will enable Highlight Games to further extend its product portfolio, combining unique archive footage with Manchester City’s intellectual property to create premium branded games.Highlight Games co-CEO Steven Holmes
The new product’s gameplay will be marked by simplistic and accessible gameplay that will turn Instant Win games into a favorite option for players of all stripes. Meanwhile, Highlight Games already offers a range of products built around the sports betting experience and uses video format to deliver the best experiences possible.
Access to Multiple Jurisdictions
The company is licensed to operate in numerous jurisdictions, including Turkey, Greece, the USA, Italy, the Philippines, and the United Kingdom. Highlight Games’ products can be delivered across all platforms and will work with sportsbook’s retail and interactive betting options online.
Partnerships using Premier League clubs’ likeness, images, and content are increasingly popular as they enable third parties such as Highlight Games to raise awareness for their products and services.
Highlight Games has also been expanding in racing with the company confirming earlier this year that it’s adding a horse and dog racing product.