March 8, 2022 3 min read

GiG Powers the Launch of Online Brand FeniBet in Latvia

Gaming Innovation Group (GiG), the leading iGaming technology company, announced on Tuesday that it powered the launch of FeniBet in Latvia.

GiG Continues Expansion in Latvia, Powers Online Casino Brand Launch

The launch of the new online casino and sportsbook brand in Latvia was powered by GiG in collaboration with Admirāļu klubs, a long-term partner of the company. Thanks to GiG’s front-end framework, players in Latvia can enjoy a variety of highly popular games and live sports events on FeniBet. Moreover, the online casino and sportsbook offers a personalized online player betting experience, powered by GiG.

The recent deal marks an important step for GiG. In fact, this is the company’s third launch in Latvia. While the iGaming technology company grows its presence in the country, it is also proving itself as a leader in the regulated online gaming landscape. Moreover, the new deal complements GiG’s collaboration with Admirāļu klubs dating from November 2020. Back then, the company agreed to provide its platform, sportsbook, frontend development and turnkey services for Admirāļu klubs.

But Admirāļu klubs is well known within the land-based gaming landscape in Latvia. Additionally, the company is also a part of one of the biggest international producers and operators of gaming technologies, Novomatic AG Group. Admirāļu klubs currently operates multiple famous land-based venues in the country.

The Launch Brings Excitement for Admirāļu Klubs, GiG

GiG’s CEO, Richard Brown, said that he is proud the company went live in Latvia with Admirāļu klubs. He explained that powering launches always brings excitement for GiG. According to Brown, this time the launch is further boosted considering that it is a part of “an operator’s digital transformation, allowing them to expand their operations.”

I am proud to announce that we have gone live in Latvia with Admirāļu klubs, another successful land-based operation embracing the online space.

Richard Brown, CEO at GiG

Brown added that this is the third launch for the exciting market in Latvia which reaffirms the company’s goal to become the go-to provider for the regulated market in the country. In conclusion, he predicted that FeniBet will become a market-leading sportsbook and casino.

We are confident to enter the highly competitive and regulated online gaming market in Latvia with the new platform offering the best of GiG’s features such as personalized customer experience, swift payment processing and wide selection of games.

Mārtiņš Opmanis, head of iGaming at Admirāļu klubs

Admirāļu klubs’ head of iGaming, Mārtiņš Opmanis, added that the FeniBet casino launch takes the company to its next level of growth. Moreover, he explained that the recent launch takes the company’s operations to the digital space. In conclusion, Opmanis said that leveraging GiG’s unique features, Admirāļu klubs is confident to enter the competitive regulated market in Latvia.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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