December 20, 2022 3 min read


Gaming Innovation Group Teams up with LuckyBet

The leading iGaming technology company offering innovative products, services and solutions for online gambling operators, Gaming Innovation Group (GiG), announced a new partnership with LuckyBet

GiG unveiled Tuesday it joined forces with the casino operator LuckyBet. Through the new partnership, the casino operator will seek further growth by leveraging GiG’s leading platform solution.

GiG to Help LuckyBet’s Growth through a New Partnership

LuckyBet saw the potential in the leading products offered by GiG. Planning to further grow on a global scale and capture opportunities within new markets, the operator inked the new deal which will see the delivery of GiG’s leading plater account management (PAM) solution. Moreover, LuckyBet will benefit from leveraging the leading iGaming company’s content management system (CMS) and front-end solution.

Thanks to the new collaboration, LuckyBet will have the needed technology to boost its expansion. At the same time, the company confirmed that the deal with GiG complements its ongoing efforts to provide unique player experiences. Initially, the collaboration between the duo is set for a term of five years.

The recent partnership with LuckyBet comes after earlier this month, GiG announced the purchase of AskGamblers from Catena Media. The company revealed it acquired the AskGamblers brand and two associated online casino brands in a deal for €45 million ($47.8 million).

The Collaboration Is Expected to Benefit LuckyBet

Richard Brown, GiG’s CEO, acknowledged that new iGaming markets continue to emerge and present unique growth opportunities for online gambling operators. He added that by leveraging the company’s technology, LuckyBet is uniquely positioned to expand its presence further.

The international emerging markets continue to be an important element within the global online casino sector, and the combination of our award-winning technology with LuckyBet will be in an ideal position to grow within these markets.

Richard Brown, CEO at GiG

Last but not least, Brown said: “Our ability to offer a personalized user experience is designed to help drive engagement and brand loyalty, increasing lifetime value, so we’re really looking forward to seeing the full benefits that this new partnership offers.”

Ian Parke, LuckyBet’s CEO, added that the company plans to become a leading online casino brand and expand its global presence. According to him, leveraging GiG’s leading technology will help LuckyBet significantly expand in the next few years.

This partnership with GiG will allow us to provide a superior gaming experience to a market that has seen continued growth over the last five years.

Ian Parke, CEO at LuckyBet

At the same time, Parke acknowledged that GiG’s solutions and technology will boost the unique experience that LuckyBet seeks to offer for its customer base. Finally, the CEO said that the company is looking forward to the success the new deal will bring.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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