- Casino
- By State
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- Georgia
- Florida
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Massachusetts
- Maryland
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
- By State
- Slots
- Poker
- Sports
- Esports
Gambling.com to Acquire XLMedia Betting Assets in $42.5M Deal
To fund the purchase, Gambling.com will tap into its cash reserves, borrowings under its recent credit facility and future cash flow

Gambling.com Group, an award-winning performance marketing company serving the iGaming industry, has entered into an agreement to acquire XLMedia’s sports betting business in Europe and Canada. The $42.5 million deal comes in the wake of the signing of a new $50 million credit facility with Wells Fargo.
Under the deal, Gambling.com will pay a fixed sum of $37.5 million, plus up to $5 million more, depending on the assets’ performance. The fixed consideration will be paid in three installments, including an initial payment of $20 million upon the completion of the deal, $10 million after 6 months and $7.5 million after a year. The potential earn-out will be paid out together with the final installment.
To fund the purchase, Gambling.com will tap into its cash reserves, borrowings under its recent credit facility and future cash flow.
The transaction will see XLMedia divest brands, such as Freebets.com, Nettikasinot.com, Vedonlyonti.com and WhichBingo.co.uk, among others smaller affiliates. Gambling.com expects the new assets to generate up to $10 million in revenue and approximately $5 million in incremental adjusted EBITDA from April, when the deal is set to close, to December.
Gambling.com, however, will not acquire XLMedia’s North American business, which was the main driver of revenue in 2023. XLMedia will use the proceeds to cover transition costs, pay taxes and dividends, and supply the aforementioned NA business with capital. The deal aligns with the latter company’s goal to reorganize its business and focus on more profitable markets.
The Deal Will Benefit Both Companies
Charles Cillespie, Gambling.com’s group CEO, commented on the deal, saying that the new acquisitions will complement his company’s existing website portfolio in a number of key markets.
The deal, he believes, will provide Gambling.com with opportunities to grow in high-margin jurisdictions.
By operating these assets on our technology platform, we expect to unlock their full potential. We are confident that this latest acquisition will create incremental shareholder value in the same way we have done with previous acquisitions.
Charles Cillespie, group CEO, Gambling.com
Marcus Rich, XLMedia’s chairman, also commented on the matter, calling the sale an “excellent outcome” for XLMedia and its shareholders. He pointed out that the sale price is equal to two times the current market capitalization of the whole company.
Importantly, this transaction will allow the company to clear legacy liabilities, provide working capital and return cash to shareholders.
Marcus Rich, chair, XLMedia
In other news, Gambling.com recently joined five like-minded US affiliates, namely Better Collective, Catena Media, Oddschecker Global Media, Spotlight Sports Group and XLMedia, to form the Responsible Gambling Affiliate Association (RGAA). The association seeks to promote regulatory improvements across US jurisdictions.
Must Read
Business
February 10, 2025
Bally’s Wraps Up $4.6B Deal with Standard General
Business
February 10, 2025
Superbet Announces Important €1.3B Injection of Capital
Business
February 10, 2025
Kindred Publishes Responsible Gambling Metrics for H2 2024
More Articles
Industry
February 14, 2025
Merkur Fined $120K in the UK Due to Social Responsibility Failings
Industry
February 14, 2025
H Casino in Minsk Laundered Millions from Illegal Bets, Report
Casino
February 12, 2025
IGT’s Flagship Games Hit Four More Massive Jackpots in January
Industry
February 12, 2025
Finnish Lawmakers Prepare to Debate Gambling Reforms
Industry
February 12, 2025
Canada Struggles with Online Gambling Scams
Industry
February 12, 2025
UK MP Calls for Stricter Loot Box Rules to Safeguard Kids
Industry
February 11, 2025
DGOJ Welcomed Spanish Operators and Regulators in Latest AML Meeting
Legal
February 11, 2025
Latvia Faces €7.3M Compensation Claim for COVID-19 Gambling Ban
Business
February 10, 2025
Kindred Publishes Responsible Gambling Metrics for H2 2024
Esports
February 10, 2025
League of Legends Developer Sued in Belgium over Loot Boxes
Industry
February 10, 2025
Riga, Latvia Considers Sweeping Gambling Restrictions
Industry
February 10, 2025
Study: Three in Four Swedes Gamble for Money
Industry
February 7, 2025
UK Gambling Commission Report Reveals High-Risk Gambling Types