- Casino
- By State
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- Georgia
- Florida
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Massachusetts
- Maryland
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
- By State
- Slots
- Poker
- Sports
- Esports
Entain to Position Itself at the Forefront of ‘Sportainment’
A change in the way fans engage with entertainment is happening and Entain wants to position at the forefront of it

As the long-awaited fight between Jake Paul and Tommy Fury is finally to take place this weekend, global gaming and entertainment group Entain shared some observations about the rise in exhibition fights and its effect on the entertainment industry.
Fan Engagement Change
Entain believes that the emergence of YouTube stars such as Logan Paul, Jake Paul and KSI on the boxing scene is influencing new boxing audiences and creating a nexus point between sports and entertainment, the operator called ‘sportainment.’
The way in which fans engage with sport and entertainment is changing, and the interest in creator boxing is one of the trends that sit at the heart of this convergence.
Dominic Grounsell, CCO, Entain
The global interactive entertainment operator claimed that all spats on social media and various altercations at boxing events in the past 12 months between Paul and Fury had influenced a substantial number of fans to their fight beyond the traditional boxing audience, showing there is a profound change in fan engagement.
“We see from our data that these events are injecting new life into the sport, diversifying and bringing in new audiences beyond traditional boxing fans,” Grounsell continued, stressing Entain’s objective of being “at the forefront of this by creating moments of excitement” for its fans.
New Customer Betting Activity
Online data covering the group’s wide portfolio of brands revealed that the top three fights with the highest participation of new customers in the last five years featured a YouTuber, with more than 25% of those who bet on the KSI and Logan Paul fights in 2018 and 2019 being new customers.
Data also showed that the interest in creator boxing continued to grow as the 2019 fight between KSI and Logan Paul brought three times more bets than their fight in 2018, as well as more than twice as many bettors.
The upcoming fight this weekend is expected to capture the interest of both boxing and entertainment communities and two-thirds of the Brits will stand behind Fury.
The fight is likely to establish itself as one of the top ten biggest fights betting-wise in the last six months as the number of bets is expected to surpass those on the heavyweight bout between Joseph Parker and Jack Massey.
Entain went further to predict that more than 25% of those betting on the fight would likely be new customers, which is in stark contrast to the 2% of new customers during the traditional boxing bout between Chris Eubank Jr and Liam Smith earlier in the year.
With 5+ years of experience as an analyst, Julie—affectionately known as 'Jewels' in the office—has quickly become our go-to expert in the forex and cryptocurrency space. Her keen attention to detail and deep understanding of the industry make her an invaluable asset. Julie's expertise and enthusiasm have made her the top choice to co-pilot educational initiatives alongside Mike, bringing knowledge to the masses.
Previous Article
Industry
February 23, 2023
GiG and News Corp Expand Content Collaboration to Ireland
Must Read
Industry
February 7, 2025
UK: Conman Turned Tipster Argues with Bookmakers over Ban
Industry
February 6, 2025
Bill Fails to Snuff Out Indoor Smoking in Mississippi
More Articles
Sports
February 11, 2025
Allwyn Joins Formula 1 as Official Partner, Vows to Empower Fans
Sports
February 11, 2025
FanDuel Recorded 16.6 Million Super Bowl Bets
Business
February 11, 2025
Entain CEO to Change Again with Gavin Isaacs’ Departure
Sports
February 11, 2025
Mavericks Governor Dumont Criticizes Dončić’s Work Ethic
Industry
February 11, 2025
DGOJ Welcomed Spanish Operators and Regulators in Latest AML Meeting
Legal
February 11, 2025
Latvia Faces €7.3M Compensation Claim for COVID-19 Gambling Ban
Sports
February 11, 2025
Eagles’ Super Bowl Blowout Gives Sportsbooks a Win
Business
February 10, 2025
Kindred Publishes Responsible Gambling Metrics for H2 2024
Industry
February 10, 2025
Gambling Firms Accused of Illegally Sharing User Data with Facebook
Esports
February 10, 2025
League of Legends Developer Sued in Belgium over Loot Boxes
Industry
February 10, 2025
Riga, Latvia Considers Sweeping Gambling Restrictions
Industry
February 10, 2025
Study: Three in Four Swedes Gamble for Money
Sports
February 10, 2025
William Hill Sponsors Spring Festivals Trials Day at Naas Racecourse