November 3, 2022 3 min read


ComeOn Group Announces Two Strategic Director Appointments

The fast-growing iGaming company, ComeOn Group, announced two strategic leadership appointments Thursday. The company revealed it strengthened its leadership team by adding Aaron Lowe as its new director of casino. Additionally, the company’s senior-level team received a boost from the appointment of Jonathan West as director of sportsbook.

Aaron Lowe and Jonathan West Join ComeOn Group

ComeOn Group said that West’s appointment is effective from October 24. In his new position as director of sportsbook, he will be reporting to the company’s chief product officer (CPO), Cristiano Blanco. As director of sportsbook, West will be based in Gibraltar and will spearhead the company’s growth within the sportsbook vertical for all of its markets and brands. Before joining ComeOn Group, West was a part of Casumo, the ward-winning online casino. During his time at Casumo, he held the position of director of sportsbook. His professional background includes other senior-level sportsbook positions with BetVictor and MoPlay.

On the other hand, Lowe’s position with ComeOn Group is effective as of November 1. Like West, he will also report to the Blanco. In his new position, Lowe will oversee the company’s entire casino operations within all markets as well as brands. Before joining ComeOn Group, he was a part of the William Hill-owned brand Mr Green. As a part of Mr Green, Lowe held the position of international head of gaming. His professional background also includes positions with Entain and JackpotJoy, where he held similar roles.

The Company Continues to Execute Its Growth Strategy

Blanco said that with the recent announcement the company continues to execute its growth strategy. He pointed out that having Lowe join ComeOn Group’s team will propel the casino operations to a new level. According to the company’s CPO, Lowe is a proven leader with significant experience which he will leverage to help ComeOn Group’s customers and bring innovative ideas.

ComeOn is successfully following up on its growth strategy and this is an exciting time for Aaron to join our business and lead the casino vertical to the next level.

Cristiano Blanco, CPO at ComeOn Group

Blanco added that the sportsbook vertical is significantly important for ComeOn Group. He pointed out that the company is delighted to see West join its senior-level team. Finally, Blanco said: “Jonathan is combining extensive product and trading experiences as well as know-how in proposition management and will guide our sportsbook vertical to the next stage of acceleration.”


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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