- Casino
- By State
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- Georgia
- Florida
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Massachusetts
- Maryland
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
- By State
- Slots
- Poker
- Sports
- Esports
Fact-checked by Velimir Velichkov
Burnley FC Pens Record Two-Year Front-of-Shirt Deal with 96.com
According to a spokesperson, this deal heralds the arrival of the operator as a major player in the UK’s sports betting sector

Burnley FC, a professional soccer team based in Burnley, Lancashire, England, has unveiled a monumental new deal with operator 96.com. The arrangement, described as a record two-year sponsorship deal, will see 96.com’s logo appear on the Clarets’ jerseys.
As per the deal, the logo will appear on both the men’s and women’s first-team kits. As the official front-of-shirt partner of the club, 96.com will get the opportunity to promote its brand and products to Burnley FC’s fans and soccer aficionados as a whole.
96.com, for context, is a fairly fresh online sportsbook, operated by TGP Europe and in business since 2019. Offering premium sports betting and gaming experiences, the company has experienced rapid growth and, via this deal, will take its expansion a step further.
As the Clarets’ sponsor, 96.com will replace W88, which served as the soccer club’s betting partner for a year.
96.com Wants to Help Burnley Return to the Premier League
While Premier League teams have been moving away from front-of-shirt sponsorship, Stuart Hunt, Burnley’s president of business operations, was excited about the arrangement, calling it a “record commercial deal for the club.”
Hunt was glad to welcome 96.com as the official front-of-shirt partner of the Clarets and said that he has been impressed by the gambling company’s dedication to innovation, customer satisfaction and responsible gaming.
96.com have invested a record commercial fee for Burnley FC while playing in the Championship. With their support, the club will be able to further invest in the club’s infrastructure and football ecosystem, creating the best possible product on and off the pitch.
Stuart Hunt, president of business operations, Burnley FC
Hunt concluded that he is excited to welcome 96.com as the latest member of the Burnley FC family and noted that this highlights the club’s commitment to becoming a “global and innovative brand.”
Speaking of brand, the club’s 2024/2025 home kit will be available for purchase in July.
In the meantime, a 96.com spokesperson also weighed in on the matter, praising the tie-up with Burnley FC. According to the spokesperson, this deal heralds the arrival of the operator as a major player in the UK’s sports betting sector.
We firmly believe in the club’s future vision and can’t wait to support the team next season on their quest to return to the Premier League.
96.com spokesperson
However, Burnley’s potential return to the Premier League might mean trouble for the deal, considering the league’s intention to phase out front-of-shirt sponsorships.
Must Read
Sports
September 1, 2025
Bookmaker in Ohtani Gambling Scandal Sentenced to One Year in Prison
More Articles
Sports
September 5, 2025
Charlotte vs. Inter Miami 2025 MLS Odds, Time, and Prediction
Sports
September 5, 2025
NZ Sporting Bodies Warn of Funding Crisis Over Online Gambling Bill
Industry
September 5, 2025
India Hikes GST on Real Money Gaming and Betting to 40%
Legal
September 5, 2025
Lucas Paquetá Plans on Suing FA After Betting Case Falls Apart
Industry
September 4, 2025
BHA’s Project Beacon Highlights Millions of Potential Racing Fans
Sports
September 4, 2025
UFC Fight Nights Heads to Galaxy Arena for 2026-2029 Series
Sports
September 4, 2025
Gambling Isn’t Bad If Done Responsibly, Says Leading US Trade Group
Sports
September 4, 2025
Juventus vs. Inter Milan 2025-26 Serie A Odds, Time, and Prediction
Casino
September 4, 2025
Crypto Casinos Are Targeting Self-Excluded Gamblers in the UK