Bragg Gaming Extends PAM Deal with Entain’s BetCity.nl Brand

Bragg Gaming Group announced an extension of its PAM (player account management) provision agreement with Entain. Under the extended deal, the former company will continue to supply the latter party’s Dutch iGaming brand, BetCity.nl, with its proprietary player account management platform.

The deal has been extended until 2025 and will allow BetCity.nl to continue to use Bragg’s content and product delivery services on an exclusive basis for as long as the PAM agreement lasts. As a result, the provider will roll out its proprietary, exclusive and aggregated casino content on BetCity.nl.

In addition, Bragg will supply a selection of sports betting products to the online operator, helping it further engage Dutch audiences.

That is not all, however, as Bragg Gaming will also integrate content from several new iGaming supplier, providing an extra boost to the Entain-owned brand’s portfolio in the Netherlands.

This announcement comes a few weeks after Bragg Gaming Group also extended its Pennsylvania-facing deal with Internet Vikings.

Bragg Gaming Is Glad to Be a Leading Supplier in the Netherlands

Bragg Gaming Group’s chairman and chief executive officer,  Matevž Mazij, commented on the extended deal with BetCity.nl. He praised the Entain-owned brand’s strong market position, noting that his team’s partnership with the company has been very successful so far.

We are pleased to extend our agreement to supply our PAM, proprietary, third-party exclusive and aggregated content to their players until 2025, during which time we are also prepared to work with the BetCity.nl team on a potential migration of the brand to Entain’s proprietary platform.

Matevž Mazij, chair & CEO, Bragg Gaming Group

CEO Mazij concluded that his team is looking forward to “powering the continued success of BetCity.nl.” The executive promised to continue enhancing Bragg’s content and product offering for the Dutch market. He noted that his company is proud to be a leading iGaming supplier in the Netherlands.

Meanwhile, Entain’s recently published Q3 results sparked investor confidence in the company. As a result, US mutual fund company Dodge & Cox has more than doubled its stake in the gaming group. This has cemented the fund’s position as one of Entain’s top shareholders, second only to The Capital Group Companies.

In other news, the company recently reinforced its board by naming the experienced Amanda Brown as a non-executive director.