BETER Pivots towards Asia with M88 Partnership

Provider of sports and esports betting solutions and content BETER has teamed up with Asian-focused M88 sportsbook. As a result, the betting operator will be able to benefit from BETER’s extensive portfolio of global esports tournaments, covering some 30,000 high-tier events as well as 200,000 games played on the ESportsBattle platform annually.

Tapping into Asia’s Esports Potential

Commenting on this tie-up, BETER CEO Gal Ehrlich said that the company saw the collaboration with M88 as a step forward for the supplier in the Asian gaming and betting landscape. According to Ehrlich, BETER will pivot towards the Asian markets over the course of the next years and the tie-up with M88 is to the benefit of both parties.

M88 will leverage a number of BETER solutions, including odds, margins, live streams, data, and more, all accessible through the dedicated BETER Client Console. M88 head of business development Alan Wafer added that this partnership has been long in the works:

“We’ve been interested in the type of fast content which BETER provides for some time, and we also see exactly what BETER can offer to M88 customers with live streaming of engaging ESportsBattle matches and odds for the most popular global esports tournaments.”

M88 head of business development Alan Wafer

Wafer pointed out that integration and testing processes have been completed to ensure that the two companies’ products would dovetail to the benefit of both organizations. BETER remains at the forefront of developing leading content for the sports and esports industries.

The Setka Cup, EsportsBattle, and Asia Pro League events are all powered by BETER with the company’s products available at over 100 operators around the world. Previously, BETER struck up a partnership with Bayes Esports. BETER also expanded the available CS:GO monthly events, introducing a new format previously in June.