November 23, 2021 3 min read


AS Monaco Picks Premier Bet as Official Betting Operator in Africa

Premier Bet continues its global expansion thanks to a new deal with AS Monaco. The new collaboration plans to boost the operator’s presence in the African market.

Premier Bet Teams up with AS Monaco for the African Market

Leading iGaming brand Premier Bet announced a new partnership with AS Monaco on Tuesday this week. Under the collaboration, Premier Bet has become an official betting partner for the club in Africa for two seasons.

The new deal will see Premier Bet benefit from visibility in Africa thanks to virtual LED technology during AS Monaco Ligue 1 matches at the Stade Louis II. Moreover, the new collaboration will bring exciting opportunities for fans, who will be able to win prizes and access unique content. The new deal will also bring money can’t buy experiences, products and services available only via Premier Bet.

Undoubtedly, the new collaboration will immensely increase fan engagement. At the same time, this move complements Premier Bet’s plan to become the #1 iGaming operator in Africa over the next five years. Upon announcing the deal, AS Monaco unveiled that the collaboration starts with an innovative multi-market advertising campaign that rolls out during the 2021/22 season in countries where Premier Bet is active.

Premier Bet Continues to Grow Its Presence

AS Monaco’s VP and CEO, Oleg Petrov, revealed that the team is proud to continue growing on a global scale. He acknowledged that thanks to the new partnership, the team becomes attractive “beyond its borders.” Petrov added that the new collaboration reaffirms AS Monaco’s commitment to expanding to new territories. Moreover, he deemed Africa as “a real footballing land” and said that the team is looking forward to growing its presence there via the new partnership.

AS Monaco is proud to continue its development on a global scale.

Oleg Petrov, VP and CEO of AS Monaco

Even before the recent deal, AS Monaco has already established itself as a go-to team for young African footballers who want to participate in elite European leagues. The team has helped many footballers grow from the famous George Weah to its most recent star Krepin Diatta.

AS Monaco are synonymous with innovation and developing footballing talent, particularly in French speaking countries across Africa.

Martin Nieri, CEO at Premier Bet

Premier Bet’s CEO, Martin Nieri, said that AS Monaco is a well-established innovator that helps growing talent within African countries that speak French. He acknowledged that the team is driven by innovation the same way Premier Bet is. In conclusion, Nieri said that the new partnership aims to bring exciting new experiences for African-based fans while at the same time strengthening the company’s position in key markets such as Cameroon and Senegal. In that line of thought, it was back this summer when Premier Bet inked a deal with AC Milan. Similar to the most recent deal, the company planned to expand its presence in Africa and was named as an official betting partner of AC Milan in the country.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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