August 11, 2023 3 min read


AS Monaco Names 6686 Sport Official Regional Partner for Asia

The deal applies for the next three seasons and will see the Asian sports entertainment platform benefit from brand exposure

Globally-recognized soccer club AS Monaco announced a new international partnership. Earlier this week, the famous soccer club revealed it joined forces with the leading sports entertainment platform in Asia, 6686 Sport. Under the terms of the latest agreement, the company was designated as the club’s official regional partner for Asia. Per the fresh agreement, 6686 will retain that role for the next three seasons.

Ultimately, the agreement is expected to expand the footprint of AS Monaco as well as 6686 Sport within the region. Currently, the famous soccer club has more than 3 million followers on Douyin and Sina Weibo, popular social media platforms in China. This makes AS Monaco the second most-followed Ligue 1 Uber Eats team via the aforementioned Chinese social media platforms.

Besides helping the club engage with new audiences and fans, the latest agreement is expected to help the betting brand as well. Thanks to the agreement with AS Monaco, 6686 Sport will benefit from brand visibility via LED panels for the club’s home games broadcasted in Asia. This will grant the brand a unique advantage in the market thanks to exclusive exposure.

6686 Sport’s collaboration with AS Monaco complements the brand’s goals for further expansion on a global scale through innovation and technology. Moreover, the new agreement will help deliver exclusive content from AS Monaco’s players for 6686 Sport’s clients.

The Collaboration Marks an Exciting Moment for the Duo

Danny Chen, 6686 Sport’s brand manager, said that the company is thrilled to forge the new agreement with AS Monaco. He highlighted that duo is united by the love for soccer and said that the agreement will fuse innovation and expertise. “As both organizations share the objectives of expanding through innovation and digital development, the partnership is expected to deliver an unparalleled betting experience that exceeds expectations,” added Chen. Finally, he spoke about the company’s commitment to delivering a diversified, reliable and safe platform that fits the needs of sports fans and delivers unique entertainment.

We are delighted to announce our thrilling partnership between 6686 Sport and AS Monaco.

Danny Chen, brand manager at 6686 Sport

Ben Lambrecht, AS Monaco’s CEO, shared the excitement of 6686’s brand manager, explaining that the club is pleased to team up with the famous betting brand. He said that 6686 Sport and AS Monaco share a passion for innovation and predicted that the partnership will help the club reach new soccer fans. Finally, Lambrecht said that the deal with 6686 will help AS Monaco get closer to its Asian fan base.


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