March 30, 2023 3 min read


Apparat Gaming Expands Content Reach via GiG Partnership

Thanks to the new collaboration, the developer of slot games expands further the reach of its popular content to new audiences

The fast-growing developer of popular iGaming content, Apparat Gaming, announced a new partnership with the award-winning iGaming platform and sportsbook solutions provider, Gaming Innovation Group (GiG). Announced Thursday, the freshly-inked deal sees Apparat deliver its unique slots with a German accent for GiG’s partner operators.

Under the terms of the new deal, leading slots from the game developer will be added to GiG’s platform. This will help the iGaming developer engage with new customers and expand the reach of its popular games. Such titles include The Warlock’s Book, Total Eclipse, Pharaoh Princess, King of the Vikings, Heimdall’s Horn, Black Book of Pirates and Jack Potter & The Book of Dynasties, among other popular games.

Besides existing games, the new partnership involves upcoming releases from Apparat. Via the new deal, GiG’s partners will benefit from upcoming slots and recent releases such as Easter seasonal Eggciting Fruits Hold & Spin and The Griffin. The duo did not rule out the addition of at least one new game per month.

Undoubtedly, the new deal marks an important step for Apparat Gaming. The company, founded in August 2020, has been quickly growing within the iGaming vertical, delivering unique games that feature quality graphics and mathematical models. Now, thanks to the deal with GiG, Apparat’s products will receive a further boost on a global scale and reach new clients.

The Deal Brings Excitement to GiG, Apparat

Marcel Elfersy, GiG’s chief commercial officer, shared his excitement about the new deal saying that the company is delighted to expand its offering by adding content from Apparat. He pointed out that the developer’s games stand out with quality and deliver engaging experiences. Finally, Elfersy noted that GiG remains committed to expanding its presence around the globe and delivering quality localized content that helps its partners grow.

We’re pleased to welcome Apparat to the extensive list of quality games providers on our iGaming platform.

Marcel Elfersy, chief commercial officer at GiG

Martin Frindt, Apparat Gaming’s chief product officer, added that the company is excited to join forces with GiG. Additionally, he pointed out that Apparat is delighted to see its content expand its reach to new international markets.

It’s great to see that GiG understands our strengths, and is willing to add our slots to its portfolio to increase our international reach and visibility.

Martin Frindt, chief product officer at Apparat Gaming

According to Frindt, the company offers games that are unique. “They combine our German accent with a deep knowledge of providing high-quality entertainment to players,” he explained. Finally, Frindt predicted that the deal will bring benefits for the two companies.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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