Allwyn Joins Formula 1 as Official Partner, Vows to Empower Fans

International lottery giant Allwyn has unveiled a major new partnership with Formula 1. Coming just in time for F1’s 75^th anniversary, the tie-up will celebrate the sport, promoting the excitement of professional racing.

Allwyn Joins F1 as Official Partner

According to the official announcement, the deal will increase Allwyn’s global awareness, cementing the company as an “international brand driving community impact across the world.”

Thanks to the partnership, the gaming company will reach Formula 1’s 750 million fans and 96 million social media followers. In addition to that, the lottery operator’s brand will be promoted across F1’s broadcast channels and entertainment outlets.

The deal aligns with Allwyn’s global growth plans and will see the company participate in joint activations that would empower fans and local communities. This is consistent with Allwyn’s desire to contribute to society and promote sports. By teaming up with a global racing giant such as Formula 1, Allwyn will be able to drive further positive change.

Allwyn and Formula 1 Share the Same Principles

Representatives commented on the historic deal. Karel Komárek, the Czech businessman behind Allwyn, noted that this agreement is a “significant milestone” in his company’s ambition to grow the brand on an international scale.

This investment marks a major moment in Allwyn’s evolution, as we transform awareness of Allwyn on the global stage and underline the power of our lotteries to do good in the world.

Karel Komárek, chair, Allwyn

Robert Chvátal, Allwyn’s chief executive officer was likewise pleased by the partnership. He praised Formula 1 as a name associated with racing excellence, performance and innovation – principles that reflect Allwyn’s own ethos.

We’re excited to begin this official partnership with Formula 1 to engage the sport’s platform of a hugely passionate global fanbase and to champion positive community impact.

Robert Chvátal, CEO, Allwyn

Stefano Domenicali, F1’s president and CEO, echoed Allwyn’s positive sentiments and said that his team is pleased to welcome the lottery company as an official partner. He added that this collaboration attests to the two parties’ shared commitment to innovation and celebrating community.

This partnership also provides new opportunities for both our organizations to connect with broader audiences around the world. We look forward to working together to create unique experiences and drive positive change together.

Stefano Domenicali, president & CEO, Formula 1

The Second Las Vegas F1 Race Attracted Mixed Responses

Speaking of Formula 1, the second Las Vegas Grand Prix failed to replicate the success of the inaugural race in Sin City. Critics of the case continued to criticize the disruptions and inconveniences associated with the race’s organization.

However, Las Vegas Convention and Visitors Authority (LVCVA) president and chief executive officer Steve Hill was firm that the race was a net win for Las Vegas. According to Hill, the race turned “what is one of the slowest weeks of the year into one of the best weeks of the year.”