Yolo Group Assets on the Chopping Block as Tim Heath Reportedly Considers Sale

Yolo Group’s founder, Tim Heath, is reportedly eyeing a potential sale of assets or even brand closures. According to the reports, this comes in response to growing headwinds crypto casino companies have been facing.

Yolo Group Considers Selling Assets, Reports Say

For context, Yolo Group is a global IT and technology company serving the gaming, fintech, and blockchain sectors. The business operates the popular crypto gaming brands Sportsbet.io and Bitcasino.io, which could now be on the chopping block, according to a report. The Australian, which broke the news on the matter, said that the mulled sale could be due to the increasing pressures crypto gaming businesses have been facing in multiple markets.

The report asserted that the global trends show a shift toward more regulated gaming, leaving grey area operators behind. In some regions, regulatory bodies have directly opposed crypto gaming businesses, adding to their struggles. Popular crypto brands, such as Sportsbet and Bitcasino, have had it even rougher due to their visibility.

In light of that, people familiar with the matter believe that Yolo Group might be seeking to focus on regulated gaming, abandoning rapid gray market growth in favor of the stability the regulated sector provides.

Because of this, selling the two leading crypto betting brands and focusing Yolo Group’s resources toward regulated gaming could make a lot of sense, experts said. They believe that the company is now seeking to focus on its business in key regulated markets, such as the UAE.

Yolo Group secured entry into the fresh UAE market in October 2025, grabbing vendor licenses for its Hub88 Holdings and Live Online Gaming Services brands. Thanks to the new licenses, Live Online Gaming Services’ Live88 brand became the first online live casino studio to receive a UAE license.

Yolo Group’s Refocusing on Regulated Markets Continues

In 2025, Yolo Group also confirmed its plans to lay off 280 employees in Estonia as part of major internal reforms seeking to streamline the company’s operations. This move, just like the mulled sale of the Sportsbet and Bitcasino brands, reflected the company’s continued shift toward regulated markets.

At the time, Tim Heath explained that such a move would create new opportunities and help Yolo remain ahead of the curve in terms of innovation.