Tipico Extends Bundesliga Sponsorship Through 2028/29 Season

German sports betting powerhouse Tipico has extended its partnership with the Deutsche Fußball Liga (DFL), which operates the country’s top-flight soccer competition. This will reinforce the operator’s commitment to professional German soccer, which is “at the heart” of everything the company does.

Tipico Extended Its Commitment to Bundesliga

According to the official announcement, Tipico and the DFL agreed to extend their partnership by several more years. This announcement came right before the expiration of Tipico’s term as the soccer organization’s partner.

Tipico and the DFL, which originally joined forces in 2018, have now agreed to extend their agreement through the end of the 2028/29 soccer season. As a result, Tipico will continue to serve as the official partner of the Bundesliga and 2. Bundesliga.

Under the renewed agreement, Tipico will once again have the right to use the two competition’s logos and the two Meisterschalen (championship trophies) in its marketing efforts.

In addition to that, Tipico will retain its extensive advertising rights, which include first-access rights included in DFL’s media contacts. The rights also include a “Matching Offer Right” for special advertising formats with partners in Germany and exclusivity within the gaming industry.

In the meantime, Tipico’s imagery will be integrated into Bundesliga’s online platforms, promoting the operator’s brand.

The Operator Is Passionate about Safe Sports Bets

In its announcement, Tipico pointed out that this deal aligns with its passion for soccer. The operator further explained that the opportunity to promote sports betting is an essential tool for channeling players toward legal gambling products.

Tipico said that offering legal, user-friendly and innovative wagering is a core part of its ethos. According to the company, its commitment to excellence is what helped it become a leader in Germany. In addition to that, Tipico continues to champion player protection strategies, encouraging its customers to enjoy sports and sports betting in a safe manner.

The company’s ties to German soccer run deeper still as Tipico has long promoted the prevention of fraud such as match-fixing.

German Soccer Is in Tipico’s DNA

Tipico’s director of sports brand, Kajetan Strini-Brown, said that his team is “incredibly proud” to continue its partnership with the DFL and serve as Bundesliga and 2. Bundesliga’s official partner. He added that German soccer is “at the heart” of everything the company does and that the passion for sports is “deeply embedded” in the operator’s DNA.

This extension is a key part of our strategic partnerships, which also include the DFB-Pokal, another major German football brand. Sponsorship, and the visibility it brings, plays an important role in guiding customers to the legal market.

Kajetan Strini-Brown, director of sports brand, Tipico

Tobias Thöne, director of commercial partnerships at Bundesliga International, also commented on the matter, saying that his team is excited that Tipico will remain a part of the Bundesliga family for several more years.

Thöne confirmed the operator’s proclaimed love for soccer, saying: “Over the years, Tipico has proven itself as a highly professional and reliable partner with a deep passion for football.”