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Business
June 4, 2025
Veikkaus Adds Jyri Lassi Ahead of Finnish Market Liberalization
Veikkaus, Finland’s gambling monopoly, has enhanced its team with the addition of Jyri Lassi as general counsel. The appointee, who boasts executive experience at the intersection of law, technology, and strategy, will support the company’s business as Finland shifts from a gambling monopoly to a license-based framework. Veikkaus Enhances Team as Market Liberalization Looms Lassi, […]
Business
May 30, 2025
Veikkaus Unveils OpenBet-Powered Sports Betting Platform
Veikkaus, Finland’s gambling monopoly, has launched a new and modern OpenBet-powered sports betting platform ahead of the liberalization of the local market. This modernization will allow Veikkaus to remain competitive once other operators launch. Veikkaus Seeks to Time-Proof Its Business Veikkaus has long served as Finland’s sole gambling operator, enjoying a market with no competition […]
Business
April 1, 2025
Veikkaus Adds Two New Directors, Reaffirms Olkkonen as Chair
Veikkaus Oy, Finland’s gambling monopoly, announced changes to its board of directors. In addition to reaffirming Kaisa Olkkonen as chair of the board, the company announced the addition of industry veterans Martti Ala-Härkönen and Charles Cohen to the team. The Board Will Be Comprised of Seven Directors Veikkaus, which remains Finland’s only legal gambling operator, […]
Industry
November 18, 2024
Veikkaus Hit with Temporary Marketing Ban, €2.9M Fine
Across Europe, strict gambling marketing rules seek to ensure that such advertisements are not viewed by children. While regulations vary from one country to the other, in general, gambling ads cannot target anyone under the age of 18 years old. Due to one recent breach by the Finnish gambling operator, Veikkaus, a fine was implemented […]
Industry
September 4, 2024
Veikkaus to Renegotiate Contracts as Finland Readies Licensing Model
Veikkaus, Finland’s gambling monopoly, commented on the country’s upcoming shift to a licensing model. As the operator previously warned, the change would likely lead to job cuts. As a result, Veikkaus is set to renegotiate contracts with almost 620 employees. Veikkaus to Renegotiate Up to 620 Contracts Finland announced its intention to shift from the […]
Industry
August 12, 2024
Finnish Government Advised to Sell Veikkaus Monopoly Ownership
According to local consultant Jari Vähänen, Veikkaus, the Finnish government-owned betting agency holding a monopoly in the country, could gain an important competitive advantage over licensed operators. This could occur in 2027, the year that will mark the legalization of the online gambling market in Finland. Finnish Gambling Consultants (FGC) partner Vähänen implied the government […]
Industry
May 16, 2024
Veikkaus Exec Predicts Finland Will Issue Licenses in September 2026
Currently, Finland’s gambling market operates under a monopoly model. This means that all gambling activities, including sports betting and iGaming, are offered by Veikkaus, the state-owned gambling operator. However, amid talks about a major restructuring of the sector, including a shift from gambling monopoly, the gambling industry is expected to look quite different in a […]
Business
March 8, 2024
Veikkaus Posts 2023 Results in Line with Expectations
The Finnish state-owned and monopoly operator, Veikkaus, released its latest financial report, uncovering details regarding its performance throughout 2023. Overall, Veikkaus Group’s sales revenue last year halted at €1.03 billion ($1.13 billion). This result, compared to the 2022 figure, showed a slight 3.5% decrease year-over-year. On the other hand, profits for the fiscal year reported […]
Casino
February 22, 2024
Playtech Agrees to Deliver Live Casino Games for Veikkaus
The leading supplier of content and technology, powering online gambling operators across the globe, Playtech, confirmed a strategic partnership with the Finnish state-owned and monopoly operator, Veikkaus. The company disclosed details regarding the new collaboration on Thursday. Under the terms of the new agreement, Playtech agreed to power Veikkaus’ offering by delivering an extensive range […]
Industry
January 2, 2024
Finland’s Veikkaus Introduces New Identification Requirements
Veikkaus, Finland’s state-owned gambling monopoly, has officially launched its new identification requirements. As announced in early November, the monopoly will now check the identities of players for all games. In line with the identification protocols implemented for coupon games earlier in 2023, Veikkaus will now verify the identities of all of its players. The measure […]