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Industry
July 6, 2023
GambleAware Study Highlights Impact of Early-Age Exposure to Gambling
The study interviewed 18,000 adults and looked into how the habits of gamblers around younger people could have a negative impact on gambling behavior on them as well. Essentially, the study established that two in three adults who have been harmed by gambling confirmed that they knew someone who gambled when they were a child. […]
Sports
July 5, 2023
QuinnBet Extends Hibernian FC Deal by Two Years
A month after teaming up with The Curragh, gambling operator QuinnBet has secured an extension to its commercial partnership with Hibernian FC, a Scotland-based soccer team. As a result, the club will continue to promote the gaming company. QuinnBet and Hibs first joined forces in 2022, with the former party’s brand being extensively promoted across […]
Industry
July 5, 2023
ASA Finds Ladbrokes Ad with Jake Paul “Irresponsible”
An ad that featured the famous YouTube star and boxer, Jake Paul, captured the attention of the Advertising Standards Authority (ASA), the UK’s regulator in charge of advertising. In a post on Twitter from February, the leading betting and gaming operator, Ladbrokes, submitted a poll asking the audience to predict what can Paul expect after […]
Industry
July 5, 2023
Betfred Donates $107,000 to Prostate Cancer UK
Betfred, a British gambling operator, has made a donation to Prostate Cancer UK, a charity organization that supports people with prostate cancer. The donation comes in the wake of the Betfred British Masters golf tournament. The total donated sum is £84,000 (around $107,000). It follows the operator’s promise to donate £500 for every eagle made […]
Casino
July 5, 2023
Play’n GO Forays into Retail Gaming, Launches Book of Dead with William Hill
Play’n GO, a developer of exciting casino experiences, announced that its best online slot, Book of Dead, will now be available at land-based casinos in the United Kingdom. The launch of the game’s retail edition comes thanks to a partnership agreement between the developer and William Hill. As a result of the deal, players can […]
Lottery
July 4, 2023
Allwyn Picks Leo Burnett and VCCP to Support the National Lottery
The incoming operator of the National Lottery in the UK, Allwyn, confirmed the strategic appointment of two agencies that will support the growth of the lottery in light of the upcoming Fourth License. On Monday, the company confirmed it appointed VCCP and Leo Burnett as joint creative advertising agencies that will support the National Lottery […]
Sports
July 4, 2023
FSA Study Shows Soccer Fans Worry about Clubs’ Gambling Ties
Ahead of the imminent changes to the regulatory landscape in the UK that will ban gambling sponsorships in a few years, a new study reveals that a majority of soccer fans are concerned about the exposure of gambling via such deals. In light of the much-anticipated release of the White Paper on the Gambling Act […]
Casino
July 4, 2023
PlayOJO Launches Marketing Campaign in the United Kingdom
The “It’s Alive!” global marketing campaign is finally available on TV and digitally in the United Kingdom at a time of fast-evolving rules on gambling advertisement in the first place. The TV spot is set around the idea of mad scientists trying to bring Frankenstein-like monsters to life and is designed to boost awareness for […]
Sports
July 4, 2023
British GP 2023 Formula 1 Odds, Time, and Prediction
The winner of the previous two Formula 1 Championships, Max Verstappen, is very likely to win the 2023 season as well. He’s won seven of the nine races so far this year and is favored to triumph in the UK as well. Winning the British Grand Prix comes with a special incentive for him as […]
Sports
July 3, 2023
Leeds United Names Unibet an Official Training Wear Partner
The professional soccer club based in Leeds, England, Leeds United, unveiled details regarding a new collaboration. The team confirmed on Monday that it joined forces with Kindred Group’s leading brand, Unibet. Under the terms of the new agreement, the brand was designated as the club’s new official training wear partner. The collaboration, Leeds United confirmed, […]
