Prediction Markets
February 26, 2026
Kalshi Drops Affiliate Badges Following X/Twitter Policy Change on Gambling
Prediction market Kalshi took down all affiliate badges on X (formerly Twitter) earlier this week after the platform updated its paid partnerships policy to bar promotional deals with accounts that share gambling and sports betting content. Kalshi Removes Affiliate Badges The company said it decided to remove the Kalshi badges despite them being quite popular […]
Industry
February 18, 2026
Revised Partnerships Policy Halts Paid Gambling Promotion on X
X, the social media giant formerly known as Twitter, has quietly snuck in a major new change to its Paid Partnerships policy. The Elon Musk-owned platform just excluded gambling from its list of industries permitted to promote their product via organic collaborations, causing turmoil among operators. A Sudden Change in Policy Under the new changes […]
Business
October 1, 2025
Better Collective to Integrate Playbook into X
Leading digital sports media group Better Collective has unveiled a landmark partnership with the social media platform X, formerly known as Twitter. Under the deal, Better Collective’s recently released Playbook solution will launch in the US. Playbook Seeks to Change How Players Interact with Sports For context, Playbook was launched in mid-September as a transformative […]
Industry
September 18, 2025
LiveScore Group Mints Landmark Partnership with X & xAI
LiveScore Group, the company behind the LiveScore Bet sports betting brand, has unveiled a new partnership with X and xAI. According to the former company, this tie-up will “drive the future of integrated sports media and betting.” X’s Capabilities Will Empower LiveScore Group In its announcement, LiveScore said that this “landmark partnership” will leverage X’s real-time content […]
Industry
July 29, 2025
DraftKings’ Latest Social Media Number Game Proves a Success
Operators are constantly seeking new ways to engage players, often resorting to expensive marketing campaigns and tempting promotions. DraftKings’ latest campaign on X has now amassed over a million views and thousands of comments, despite not mentioning a prize. Thousands of Players Joined the Game Unlike more elaborate campaigns with strict rules and clearly defined […]
Business
November 1, 2024
Sky Bet Discontinues #RequestABet Service
Sky Bet, a British-based gambling company, announced the end of the #RequestABet service. While certain similar services will still be available on the operator’s official website, the X-based service will no longer be supported. The X Account Will No Longer Be Monitored #RequestABet was an X/Twitter service that monitored customers’ requests for certain non-existing betting […]
Industry
March 5, 2024
Indonesia Asks X to Automate the Removal of Illegal Gambling Ads
Indonesia continues its fight against the advertising of illegal gambling products, asking the social platform X to take action. This is not the first time the country has accused the platform formerly known as Twitter of promoting unlicensed gambling. For reference, online gambling is strictly prohibited in the country, with violating operators risking up to […]
Business
February 9, 2024
BetMGM Signs Unprecedented Sports Betting Deal with X
Sports betting and iGaming giant BetMGM has unveiled a historic partnership with X. The tie-up will see the former company serve as the social media platform’s exclusive live odds sports betting partner. This unprecedented partnership between a major social media platform and a gambling operator will see BetMGM’s odds and branding integrated into X. Games […]
Legal
July 10, 2023
Head of Maine’s Gambling Regulator Suspended over Controversial Tweets
The executive director’s tweets made derogatory remarks about women and included references to a white nationalist group, sparking widespread criticism and prompting an internal investigation. Champion apologized for his actions, noting he meant his words as satire but failed to judge their implications. His suspension clearly shows that even high-level officials can face consequences for […]
Casino
January 3, 2023
Spam Bots on Twitter Promote Gambling in China, Says Study
One of the main challenges social media faces nowadays are spam bots. Despite algorithms and integrity measures, automated bots that promote ads continue to be a thing that’s part of major social media platforms, and getting rid of them requires a lot of scrutiny and resources. Spam Bots Continue to Be a Part of Social […]
