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Angel Hristov February 9, 2024 2 min read
BetMGM Signs Unprecedented Sports Betting Deal with X
This integration will continue to evolve and grow in its functionalities over the next few months, BetMGM said
Sports betting and iGaming giant BetMGM has unveiled a historic partnership with X. The tie-up will see the former company serve as the social media platform’s exclusive live odds sports betting partner.
This unprecedented partnership between a major social media platform and a gambling operator will see BetMGM’s odds and branding integrated into X. Games appearing on the latter platform will link to BetMGM’s website and app, allowing users to quickly find their way around.
The deal comes just in time for the Super Bowl and will allow X to tap into the growing demand for wagering. Its users will now get to explore BetMGM’s latest betting odds on pro football, with more sports to be added along the line.
According to BetMGM’s official announcement, this integration will continue to evolve and grow in its functionalities over the next few months.
Sports Fans Never Sleep on X
For the gambling company, this represents an important opportunity to grow and tap into the unexplored potential of social platforms.
Adam Greenblatt, BetMGM’s chief executive officer, addressed the new deal, praising X as the “center of the sports world’s conversation 24 hours a day, seven days a week.” According to him, the ability to access the X community will be a true game-changer.
Being directly accessible within that forum is an unprecedented opportunity to expand our reach to a passionate and engaged audience. We look forward to adding intel and content that enhances the platform’s interaction around sports.Adam Greenblatt, CEO, BetMGM
X chief executive officer Linda Yaccarino echoed Greenblatt’s statement, noting that “sports fans never sleep on X.” The partnership with BetMGM, Yaccarino said, will allow the social platform to put fans “practically in the front row.”
We’re bringing sports fans on X even closer to the action so they can cheer, and now bet, on their favorite teams.Linda Yaccarino, CEO, X
In other news, BetMGM just reported its FY 2023 performance, highlighting growth across many metrics. The company continues to maintain its impressive momentum into 2024 and is optimistic about the future.