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Gambling News - 'Sweden'
Sports
February 28, 2023
Betsson Appoints Cayetano Rocafort as New Brand Ambassador
After it was named a main sponsor of the Chile Open 2023 Tennis Championship last week, the leading global sports and casino online platform has announced Cayetano Rocafort as its new brand ambassador for Sweden. The news of the one-year contract comes after Betsson was crowned the top winner of the evening during the EGR Nordics […]
Industry
February 20, 2023
Swedish Gambling Authority Changes View on License Requirements
Following a recent verdict by the Administrative Court in Linköping, Spelinspektionen, the Swedish Gambling Authority, has decided to reverse its stance on the role of negative equity in the process of evaluating license eligibility. Gambling Regulator Still Maintains Negative Equity Renders License Unsuitability In December 2019, Avento, the proprietor of Frank Casino and SlotsV, was […]
Business
February 17, 2023
Svenska Spel Appoints Anna-Clara Fredriksson as Head of HR
Swedish gaming company Svenska Spel has appointed Anna-Clara Fredriksson as its Chief Human Resources Officer (CHRO). In her new role, Anna-Clara will be reporting directly to the CEO and will be part of Svenska Spel’s Group Management. Svenska Spel CEO Highlighted Fredriksson’s Vast Experience in the HR Field Patrik Hofbauer, the President, and CEO of […]
Industry
February 16, 2023
Swedish Gambling Authority Lifts Ban on SG International N.V.
According to the Swedish regulator, the ban was a result of SG International N.V. offering services to Swedish customers without holding the necessary license. Following measures taken by the company in order to become compliant with Swedish regulations the ban was eventually lifted on February 13, 2023. SG International N.V. Became Compliant with Swedish Regulations […]

Sports
February 7, 2023
NHL Picks Kindred’s Unibet Brand as First Swedish Partner
Kindred Group has announced that its Unibet brand has been selected as the official partner of the National Hockey League (NHL) in Sweden. The deal will be celebrated with a variety of activations and exclusive NHL-themed content. Thanks to this arrangement, Unibet, which is the first Swedish betting company, will be able to engage fans […]

Legal
January 31, 2023
Svenska Spel Breached Sweden’s Advertising Standards
The Branschföreningen för Onlinespel (BOS), a Swedish trade union for iGaming companies, recently found out that the state-owned operator promoted its products on a free TV channel in breach of local advertisement laws. Svenska Spel Promoted Its Products on TV4 As reported by the BOS, Svenska Spel promoted its Keno and scratchcard products on the […]

Industry
January 24, 2023
Economic Crisis Fuels Gambling Addiction, Says Swedish Professor
Just like other European countries, Sweden faces changes in its economic environment. While the cost of living continues to rise, many people in the country already feel the negative effect of the economic crisis. According to Anders Håkansson, a professor of psychiatry at Lund University and doctor at Malmö’s addiction clinic, the economic crisis helps […]

Casino
January 11, 2023
DoubleDown to Acquire SuprNation in a €33m All-Cash Deal
Social gaming company DoubleDown Interactive announced it has entered into an agreement to acquire online casino gaming firm SuprNation AB in an all-cash deal. First Post-IPO Acquisition The acquisition of Swedish-based iGaming company SurpNation will cost DoubleDown Interactive €33 million ($35.4 million) on a cash-free and debt-free basis and will be subject to a final […]
Industry
January 11, 2023
Svenska Spel CEO Advocates for Restrictions on Fast Loans and a Debt Register
Hofbauer made a review of the goals Svenska Spel has set for the new year with a main focus on tackling problem gambling and lowering the effects of gambling harm. Hofbauer Outlined Several Measures to Fight Gambling Harm in 2023 and Beyond In the official statement addressing customers of Svenska Spel and Swedes in general, […]
Casino
December 22, 2022
Paf and Color Line Sign New Contract to Continue Partnership
Online gambling firm operating out of Finland, Paf, announced it has renewed its arrangement with Norwegian cruise and ferry operator Color Line to continue providing onboard gaming equipment. Gambling Equipment on Board The new long-term contract between Paf and Color Line will ensure Paf continues to supply the gaming equipment on board all five passenger […]