Industry
January 5, 2024
Betfred Extends Epsom Partnership, Pledging Enduring Support
Betfred, the renowned UK-based bookmaker, has extended its partnership with The Jockey Club, further solidifying its support for The Derby Festival, set at Epsom Downs. The renewed collaboration secures Betfred’s involvement with The Jockey Club until at least 2026 and should be welcome news for fans of the sport. The Two Parties Strengthen Their Collaboration […]
Sports
November 30, 2023
UEFA Names Betano as the European Championship’s First-Ever Gambling Partner
Betano has been named as the first-ever betting partner for the UEFA European Championship, the primary soccer tournament in Europe. This deal will cement Betano’s presence in the region while making it the first betting firm the UEFA has partnered with for an international tournament. The current deal follows Betano’s success as a partner of […]
Sports
November 20, 2023
Bet365 to Continue Serving as the Title Sponsor of US Darts Masters
The Professional Darts Corporation (PDC) announced an extended partnership with bet365. Under a new sponsorship agreement, the gambling operator will once again back the next World Series of Darts tournament in New York. Bet365 has been the title sponsor of the US Darts Masters for two years now, supporting the event ever since it moved […]
Sports
November 9, 2023
EFL Chair Parry Defends Betting Sponsorships amidst Addiction Concerns
Defending the sport’s right to benefit from responsible betting sponsorship, English Football League (EFL) Chairman Rick Parry emphasized that there were no magic answers to eliminate addiction issues, calling for empathy and support for affected players. His statements closely follow several betting scandals, highlighting the contentious nature of gambling partnerships. Education and Rehabilitation Efforts Remain […]
Sports
October 30, 2023
National Rugby League Clubs Prop Up for Gambling Ad Ban
A number of clubs part of the professional rugby league competition in Australasia, the National Rugby League (NRL), are getting ready for some big, up-and-coming changes in the industry. Namely, the clubs that represent New South Wales, Queensland, Victoria, the Australian Capital Territory, and New Zealand, may have to face a very costly ban on […]
Sports
October 27, 2023
BetMGM Renews Partnership with Philadelphia 76ers
Online casino and sports betting giant BetMGM has unveiled a renewal of its strategic partnership with the Philadelphia 76ers (Sixers), a Philadelphia-based professional basketball team. As per the agreement, BetMGM will continue to serve as the sports team’s official sports betting partner. In the multi-year extension of the partnership between BetMGM and the Sixers, the […]
Sports
October 20, 2023
Bet McLean and Linfield FC Announce Partnership Expansion
Northern Irish independent sportsbook with over 60 stores on the high street and a popular betting platform online, Bet McLean, has decided to continue its fruitful decade-old collaboration with Linfield FC, the popular Northern Irish professional soccer club that plays in the Northern Ireland Football League Championship Irish Premiership. To mark the decision, the two […]
Business
October 20, 2023
SPRIBE Secures Major Marketing Deal with UFC
The UFC has unveiled a brand new partnership with SPRIBE, the iGaming company behind the world’s biggest crash game. The multi-year marketing partnership will see the provider’s brand promoted across many of UFC’s biggest live events. According to the announcement, SPRIBE’s brand will feature at select UFC Pay-Per-Views and Fight Nights. The company logo will […]
Sports
October 10, 2023
Betfred Continues Its Love Affair with Rugby, Extends Super League Deal by Three Years
Leading betting operator Betfred has announced an extension of its partnership with the Super League, the top-flight rugby league in Europe and the United Kingdom. As a result, the gambling company will continue to serve as a sponsor for another three years. The operator first joined forces with the league in 2017. Eventually, the two […]
Industry
October 9, 2023
UK to Investigate the Effect of Gambling Sponsorships on Public Health
Several of the United Kingdom’s most noteworthy universities will probe into the alleged links between gambling sponsorships and public health. Dubbed “Kicking the Habit: Historicising “Addictive” Sport Sponsorship in Britain,” the research will receive £1.6 million in financial backing from the Welcome Institute. According to the announcement, the study will see the University of Nottingham, […]
