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Sports
August 1, 2022
Zebet to Become Official Sponsor to FC Nantes
Zeturf Group has confirmed that it will be an official partner for FC Nantes, a French Ligue 1 soccer club. The partnership will feature Zebet, the Group’s betting brand, appearing on the men’s team’s shorts through 2025. Zeturf and FC Nantes Seek to Engage Fans The multi-year partnership will give an additional boost to Zebet […]
Business
July 29, 2022
FDJ Buoyant on Lottery Results in H1 and Cautiously Optimistic about Future
Groupe FDJ has posted results for the first half of the year noting a significant improvement in lottery operations in France. The organization reported that group revenues reached €1.2 billion during the first half of the year, which was 12% higher year over year. Lottery Remains Driver of Sales for FDJ Lottery and sports betting […]
Industry
July 22, 2022
FDJ Provides Support Packages to Ukrainians in France
Française des Jeux (FDJ), the operator of the French lottery, has offered a helping hand to all Ukrainians that have fled to France from the raging war in their home country with a generous donation amounting to €200,000 ($203,552). The Aid Will Be Used for Long-Term Needs The considerable donation will be divided into two […]
Business
July 13, 2022
FDJ Extends Olympique de Marseille Partnership by Three Years
Française des Jeux (FDJ) Group will retain its status as the exclusive partner at Olympique de Marseille as the club and the betting company have extended their partnership. As a result, FDJ’s logo, assets, and branding will be visible across various Olympique de Marseille digital and physical channels in the next three seasons. FDJ Continues […]
Business
July 12, 2022
French National Lottery Confirms Intent to Buy Aleda
The French National Lottery has announced that it will be buying out Aleda, a point-of-sale and payment processor company. The two organizations have entered exclusive negotiations and the Lottery has confirmed its intent to buy. This should empower the Lottery to pursue a more aggressive stance over the payment options used to make bets in […]
Industry
July 8, 2022
PMU Names Emmanuelle Malecaze-Doublet as CEO
Emmanuelle Malecaze-Doublet has been appointed as the new chief executive officer of the French sports betting operator Pari Mutuel Urbain (PMU). The news marks an important milestone in the evolution of the company founded in 1930, as Malecaze-Doublet will become the first female chief executive officer to ever join the operator. Malecaze-Doublet to replace Interim […]
Sports
July 8, 2022
FDJ Inks Three-Year Deal with Paris Saint-Germain
Française des Jeux, the operator of France’s national lottery games, has inked an agreement with Paris Saint-Germain, a top-level French soccer club. As per the agreement, Française des Jeux’s brands will be named as PSG’s official partners. FDJ’s ParionsSports Brands Become PSG’s Partners The three-year partnership will see Paris Saint-Germain work together with FDJ’s ParionsSport’s […]
Sports
June 24, 2022
FDJ’s ParionsSport to Support FTF’s #SmashTheHaters Campaign
France’s leading gaming operator La Française des Jeux (FDJ) announced today a new initiative for its sports betting brand ParionsSport looking to raise money and support the country’s online harassment helpline. Donating to Online Harassment Helpline #SmashTheHaters, an initiative in collaboration with the French Tennis Federation (FTF), is aimed at supporting the FTF’s fight against […]
Sports
June 24, 2022
France’s ANJ to Set a Working Group to Oversee Sports Partnership Rules
L’Autorité Nationale des Jeux (ANJ), France’s gambling regulator, has launched a working group that will be in charge of putting clear sports partnership rules. These sponsorship contract guidelines are set to be introduced ahead of the highly anticipated World Cup in Qatar, which will last from November 21 to December 18, 2022. ANJ Reviewed Marketing […]
Industry
June 9, 2022
Sportradar to Provide FDJ With Unique Soccer Video Highlights
Sportradar has signed an agreement with Française des Jeux (FDJ) and thanks to this newly formed partnership, Sportradar will supply the French operator with automated match highlights and help it strengthen fan engagement for ParionsSport en ligne, a sports betting brand by FDJ. Customers Will Receive 30-Second Video Content ParionsSport will benefit from Sportradar’s live […]
